Don't think you have a sales job? Think again. You are ALWAYS selling. You're selling yourself to your clients, your employees, and everyone else around you all the time. Let's chat about how to leverage this mindset to maximize your benefit.

In this episode I discuss:

• Living in a state of selling.
• Sales as a very powerful part of the way that human beings exchange value for themselves.
• The reality that your employees don't have the same incentive that you do for selling.
• Strategies around shifting yourself and your organization into a perpetual sales organization.
• How benefits from generating new business are more than just sales.

 

My Favorite Excerpt From The Episode:

TIME: 00:14:16 (36 Seconds)

At a legal conference I attended where someone said, you know, always be billing was kind of the mindset of the law firm where she worked. That's why she didn't work there anymore. And, and when we asked the question, Well, what does always be billing mean in terms of just every time you sit down, you should, you know, be billing the file, but that doesn't seem problematic. She said, no, no, no. There was breathing for billing or billing for breathing, right? If you're breathing in the vicinity of the file, you should be billing somewhere. If you're breathing in the vicinity of the file, you should be billing somewhere. And you know, obviously, that doesn't comport with my values or, or frankly, the rules of professional conduct in any jurisdiction that I'm aware of.

 

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