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April 8, 2021
Reminder: Provide product IDs (GTINs) for listings
For most product categories, you are required to provide a unique product identifier, known as a GTIN (Global Trade Item Number) such as UPC and EAN, to create new listings. GTINs are considered invalid if they are not GS1 vended or not recognized by the brand owner. To check for products with invalid GTINs, you need to visit Fix your product and provide the requested information immediately or your listings will be removed.

To fix the ASINs, use Contact us to submit a letter of authorization or a licensing agreement that meets the following criteria:

Includes the name and address of the brand's rights owner
Legible: it is not too blurry and not too light or dark
Includes the manufacturer name and contact information
Includes the seller’s legal business name or the seller name that corresponds to your Account information page in Seller Central
Includes the seller’s physical address
Must be in English
Includes a GS1 certificate
Note: We recommend that you obtain your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure that the appropriate information is reflected in the GS1 database. For more information on licensing EANs or UPCs from GS1, refer to the GS1 website.
Products that are listed in the At risk listings section in the Fix your product page will be removed if the requested information is not provided by the due date. Products that are listed in the Inactive listings section will remain inactive unless the requested information is provided.

Contact Selling Partner Support or visit the Listing requirements: Product IDs (GTINs) Help page if you have concerns about your ASINs.


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