My Amazon Guy

Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024


Listen Later

Send us a text

Ready to take your Amazon campaigns to the next level?

Join Amazon PPC AMA Live Q&A with Matthew Davis and in just 60 minutes you'll learn:

↳ How to set ads for different times of the day
↳ Tips to do better than others by choosing the right times
↳ 5 easy steps to check and improve your ads

Don't miss out on this golden opportunity! Join us for a truly insightful session!

See you at the crossroads of Amazon's success!

#AmazonPPC #AmazonAdsCampaign #amazonsellertips 

Timestamps:

00:00 - 10-minute countdown
10:00 - Official Podcast Introduction and Agenda
10:58 - First Question: Single Word Campaign Strategy
12:02 - Discussing Campaign Targets and Strategies
13:23 - Effects of PPC on Organic Sales
14:16 - Managing PPC with Few Reviews
15:26 - Strategies for New Accounts and Low Budgets
17:24 - Addressing Multiple Questions from Abdullah
21:18 - Engaging with Regular Audience Members
23:30 - Handling Campaign Spend Limits and Solutions
25:33 - Strategies for Launching New Products
27:06 - Discussing Multiple ASINs in a Single Ad Group
30:04 - Targeting Keywords Using Competitors' Listings
35:26 - Improving Indexing for More Keywords
38:00 - Launch Strategies and PPC Best Practices
40:14 - Organic vs Sponsored Performance Analysis
40:51 - Strike Zone Strategy for SEO Improvement
41:04 - Balancing Organic and Sponsored Rankings
41:23 - Cross-referencing Third-Party Data with SQP
41:51 - Evaluating Search Volume for Effective Targeting
42:08 - Strategies for Increasing Market Share
42:21 - Manual Targeting and Campaign Strategies
43:00 - Comparing Organic and Sponsored Brand Strategies
43:38 - Budget Allocation and Effective Strategy Decisions
43:57 - PPC Tips for Effective Launch and Scaling
44:22 - Using Auto Campaigns and Bid Strategies
45:03 - Optimizing Sponsored Brand Campaigns
45:39 - Analyzing and Adjusting Campaign Targeting
46:12 - Technical Difficulties: Loss of Sound
46:35 - Strategies for Competitive and Commoditized Categories
47:55 - Importance of Listing Optimization and PPC Synergy
49:20 - Segmenting Campaigns and Structuring for Success
50:05 - Launching in Competitive Categories like Pet Supplies
51:22 - PPC Strategy for Pet Supplies and Unique Selling Propositions
52:14 - Conservative Bidding and Targeting Relevant Behaviors
53:01 - Analyzing and Improving ACos in Sponsored Brand Campaigns
54:05 - Refining Campaign Targeting for Better Performance
55:39 - Strategies for High Spending Campaigns in PPC
56:16 - Personalizing PPC Strategy Based on Business Goals
57:01 - Dealing with High ACos Campaigns and Optimization Tips
57:41 - Managing Campaigns in Ad Console and Archiving Options
59:10 - Understanding and Optimizing ACos Components
1:00:23 - Launching Upgraded Products and Review Strategies
1:01:39 - Decision Making for Listing New Versions of Products
1:03:01 - Market Demand, Competition, and PPC Strategy
1:04:05 - Leveraging PPC for High Organic Sales Products
1:05:00 - SEO and PPC Synergy for Increased Organic Sales
1:06:10 - PPC Strategy for Keywords with Organic Ranking
1:07:22 - Managing Exact Campaigns and Keyword Performance
1:08:14 - Data-Driven Decision Making in Keyword Campaigns
1:09:02 - Campaign Indexing and Ranking Strategies
1:10:17 - Engaging with User Questions and Concerns
1:11:15 - Integrating Upgraded Products into Existing Listings
1:12:12 - PPC Strategies for Low Demand, High Competition Markets
1:13:25 - Organic vs PPC Sales: Strategies to Increase Visibility
1:14:15 - Expanding Keyword Targe

Support the show

...more
View all episodesView all episodes
Download on the App Store

My Amazon GuyBy Steven Pope

  • 5
  • 5
  • 5
  • 5
  • 5

5

37 ratings


More shows like My Amazon Guy

View all
Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

731 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,614 Listeners

AM/PM Podcast by Kevin King

AM/PM Podcast

211 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,334 Listeners

Seller Sessions Amazon FBA and Private Label by Danny McMillan

Seller Sessions Amazon FBA and Private Label

63 Listeners

The PPC Den: Amazon PPC Advertising Mastery by The PPC Den

The PPC Den: Amazon PPC Advertising Mastery

99 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

526 Listeners

The Smartest Amazon Seller by SmartScout

The Smartest Amazon Seller

145 Listeners

Amazon Seller School, How to Sell on Amazon by Todd Welch

Amazon Seller School, How to Sell on Amazon

39 Listeners

The Amazon Private Label Show by FBA University

The Amazon Private Label Show

28 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

77 Listeners

The Amazon Blueprint by Trivium Group

The Amazon Blueprint

13 Listeners

That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

That Amazon Ads Podcast

28 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

116 Listeners