Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.

You’ll learn:

- Why the UK, Germany, and France are the easiest and most profitable markets to enter.

- How to navigate VAT registration, compliance, and cross-border logistics.

- The truth about Pan-EU FBA and how it can help you sell in up to 7 countries with only 2 VAT numbers.

- Common mistakes sellers make with EPR eco taxes, labeling, and cultural localization.

- Real examples of sellers who discovered their products were already being resold overseas—without their knowledge.

With over 500 million online shoppers in Europe and lower market saturation compared to the U.S., the opportunity for growth has never been bigger. Allie breaks down the step-by-step process for entering new marketplaces, from conducting keyword research to tailoring your listings for cultural differences in each country. You’ll also hear about the hidden costs and compliance traps that can shut your listings down if ignored, and how the right strategy can make European expansion profitable from day one.

Timestamps

00:00 Why Amazon Sellers Are Struggling in the U.S.

02:18 The 2025 Global Expansion Playbook

05:17 500 Million Untapped Customers

08:00 UK & Germany: The Gateway Markets

10:36 The Costliest Compliance Mistakes

13:12 UK Packaging Rules Demystified

15:43 Relabeling & Forecasting Pitfalls

19:32 Why 7-Figure Sellers Rely on CPAs

22:24 Escaping China Manufacturing Risks

24:54 The Wheel of Kelsey Giveaway

29:56 European Expansion Logistics

32:20 How Long It Really Takes

35:14 Cultural Localization Secrets

38:20 Pro Tools for Market Research

41:31 Realistic Launch Timelines

43:53 Should You Expand Yet?

This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.

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This episode is brought to you by Flat World Network:

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