September 28, 2021

An Opposite Approach w/ Jesse Cole

27 minutes

Today on the podcast Jim and Tyson joined Jesse Cole. Jesse is known as the PT Barnum of Baseball, Cole is the founder of Fans First Entertainment and Owner of the Savannah Bananas baseball team. The Savannah Bananas have sold out every game since the 2016 season, have a waitlist in the thousands for tickets and have been featured nationally by MSNBC, CNN, CBS and ESPN.

Cole has turned the games into a circus with dancing players, the Banana Pep Band, the Banana Nanas senior citizen dance team, The Man-Nanas Dad Bod Cheerleading Squad, the Banana Baby, and the famous break dancing first base coach.

Cole believes "Whatever is normal, do the exact opposite." He is a keynote speaker and author of Find Your Yellow Tux - How to Be Successful by Standing Out. His newest Book Fans First, Change the Game, Break the Rules & Create an Unforgettable Experience launches in January 2022.

Jim’s Hack: Think real hard before letting someone go back to an old job if they've tried something new. It's not great, but I think you're going to be better off in the long run because it's sort of either up or out. It's as hard to get them to fit back into their old role.

Jesse’s Tip: Walt Disney always said we're always going to plus the show. We're always going to plus this theme park. It's a living breathing thing. And the plus is just continuous improvement. He wanted people to always get more and expect more. And so, we talk to our team, “How are we going to plus the experience today? How are we going to plus this promotion?” And when you look at every area of your business and look at a way to plus it, it's pretty amazing the results that come from it.

Tyson’s Tip: Break down every stage of the process for the firm when it comes to the client. We went through the entire client journey. But we just asked these questions, ”What's the client currently doing at that point in the case? So, what's the client doing? What's the client thinking? What and who do they interact with? What is the client feeling? And then, what needs to be done?” We broke down each of these things. After that, we did opportunities. What can we do that no one else is doing? So, I highly recommend going through that with your team. So, break down the entire process for the client. And then, at each phase, answer those questions. You know, go a long way. And then, ask the question, “How do you plus it?” because we're going to add that to our questions. “How do we then plus it?” Because I really do think that that is the magic question.

Watch the interview here.

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