‘Big tech’ is big and scary, but do they care about your market? They could come in, yes, and make a mess, but would that make any sense for them? And, do you look like a seal?

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Web3 will remake networks, content and online publishing - apparently. But how many cycles have we been through, how much do the forms, networks and intersections change, and what does it mean to own your data? Is that even possible? 

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A chat about Ukraine without pretending we know about Russia, geopolitics and Ukraine. Rather we will focus on some of the things happening in and around tech with regards to this. And we are absolutely conscious these may not be the most important things happening right now.

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Crypto is so big and yet so unclear that we can’t even agree what to call it. What does ‘web3’ mean, what might it mean, how do we ignore the noise, and what questions might matter?

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Everything comes out of Covid (we hope), especially retail. US ecommerce penetration jumped forward a little and the UK a lot, but what kinds of companies, brands and stories can be created now that everything and anything can be online?

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One thing is obvious in tech, there are so many questions worth exploring. In 2022,  we are thinking about cars and infrastructure, crypto and web3,  AR and VR,  games and regulations. It's less about hat we focus on maybe, and more about how we think about these topics and what questions are worth paying attention to. 

Another episode on our theme ‘how to talk about X if you’re not in the field’ - this time ‘Web3’, the new brand name for crypto. How do we ignore the noise (SO much noise) and think about where and how this will be useful?

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We can talk all day about crypto, or VR or Facebook, but how might we talk about *everything* in tech? What are the frameworks and tools to structure the noise? 

There are two strands to this story: the second phase of Facebook which is the Metaverse (which we previously spoke about on the podcast) and Facebook actually changing its name to Meta. If and when you decide to create a new brand because the existing brand comes with a lot of baggage, a marketing person would probably suggest you fix the problems first, and then decide how to communicate the rebrand. So why would Facebook move to ‘Meta’ today?

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‘Metaverse’ is the buzzword of the moment, yet it doesn’t really exist as more than a label on a whiteboard, and many of the ideas it tries to combine might not happen, or not like that. This might be the new ‘information highway.’ But however it works, some kind of break-out of new devices, new experiences and new kinds of popular culture seems pretty easy to believe in.

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