REGISTER for the Raise Your Prices Without Losing Clients Workshop HERE: hunterdonia.com/prices

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown answer real listener questions about pricing and price increases. If you are wrestling with client backlash, guilt, timing, or the logistics of charging for time and product, this Q and A breaks it all down into clear, workable steps so you can raise prices with confidence and keep your business healthy. The questions came straight from Hunter’s community and span mindset, math, and messaging, so you get practical answers you can use today. 

Whether you need to protect your margin, test a higher rate before rolling it out, or refine how you communicate changes to clients, this conversation shows you how to rely on your numbers, lead with clarity, and make decisions that fit your unique business.

Key Takeaways:

💬 Handling Backlash Without Spiraling: Validate feelings without apologizing for smart business decisions and keep your confidence steady. 
 🧠 From Imposter Syndrome to Action: Choose temporary discomfort over long term stagnation and stop letting other people’s opinions run your pricing. 
 📊 Know Your Numbers First: Compare profit by service using real timing and product costs so pricing choices are grounded in data, not guesses. 
 📈 When and How Much to Raise: Spot the signals you are ready, choose an increase that actually moves your profit, and use safe tests before a full rollout. 
 🧰 If Demand Is Light: Use your open time for focused marketing and lift revenue with add ons, retail, frequency, and retention while you rebuild demand. 
 🧴 Time, Length, and Product: Build flexibility into base prices, set sensible product allowances, and reserve extra charges for true outliers. 
 🗣 Communicating Increases The Right Way: Tell clients clearly and proactively so trust stays intact and checkout is never a surprise. 
 🎟 Strategic Discounts and Gratuity Questions: When targeted discounts can help fill gaps and what to consider if you went gratuity free and want to revisit it. 

Why You Should Listen:

If pricing decisions have felt confusing or emotional, this episode gives you a calm process to follow. You will leave with language you can use, metrics to watch, and a clear plan to increase prices without losing the clients and momentum you have worked hard to build. 

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