In today's episode, we introduce Joe Mackey, an IFBB pro bodybuilder, entrepreneur, and veritable architect of his own life – crafting a legacy of power not just in the gym but also in the resilience he shows in every facet of his life. From navigating personal tragedies and legal troubles to mentoring others in health and lifestyle, Joe's journey is a testament to the indomitable human spirit.

Joining Joe is Alireza Yazdanshenas, the engineering mind turned entrepreneur, whose admiration for Joe's tenacity led to a game-changing partnership in the world of weightlifting equipment. Together, they've tackled the innovation of barbell clamps and what it truly takes to bring an ambitious idea to fruition in a demanding industry.

In our conversation, we'll uncover the serious issues in bodybuilding and the light-hearted stories behind the muscle. You'll hear about Joe's intense dedication to his craft, the emotional weight of loss and transformation in his life, and how it's shaped his approach to resilience. Chris Duffin, your host, will explore how Joe and Alireza's determination and creativity have led to remarkable inventions in the weightlifting space, promising to transform the industry as we know it.

Website: https://mackeyinnovations.com

Facebook: https://www.facebook.com/joseph.mackey.18/

Instagram: @jmackey33_ifbbpro

Here's a glimpse into the golden nuggets of our episode:

- 🛠️ Innovation in Action: Discover how a custom bar and advanced clamps are changing the game for strength athletes, enhancing safety and effectiveness in training.

- 💪 Power of Perseverance: Joe shares his incredible journey through adversity including personal loss and legal troubles, revealing how these experiences molded his unbreakable spirit.

- 🔗 Crafting Success: Learn from Joe and Alireza's partnership dynamics, highlighting the synergy between technical expertise and entrepreneurial grit.

💡 3 Key Takeaways for Our Listeners:

1. Tailored Tools - The right equipment can be a pivotal factor in high-performance training and overcoming physical barriers.

2. Emotional Resilience - Personal setbacks can serve as a powerful catalyst for growth and the pursuit of excellence.

3. Collaboration is Key - Strong partnerships can foster innovation, merging diverse skills to create impactful products and services.

This episode of the ARCHITECT of RESILIENCE podcast is available on Apple, Spotify & YouTube, and is sponsored by:

Naboso @Naboso_Technology. Use code RESILIENCE for 20% off your first order at https://www.naboso.com

@bearfootshoes : The Original Barefoot Lifting Shoe 🐻🦶🏼 Use code RESILIENCE for 10% off your order at https://www.bearfoot.store

------------------------------------------------------------------------------------------

Contents:

00:00 Funny story: Saw black panther during workout.

07:56 Lifting accident with shifting weights and clamps.

14:15 Conceptualizing product, training improved by clamps.

16:33 Sponsor: Naboso Technology

20:33 Genuine advice on bodybuilding, health, and lifestyle.

25:56 Avoid excuses, and complaints; have faith, determination.

31:02 Acknowledgment of lack of control, embracing positivity.

33:44 Surprised by reaching out to industry icons.

41:09 Inquiry about product failure and demand improvement.

43:37 Sponsor: Bearfoot Shoes

46:53 Current transformer bar can be upgraded, back-compatible.

53:09 Bodybuilders experience intense muscle pump during workouts.

56:17 Bodybuilder seeks to be powerful and strong.

01:00:07 Emphasizing creativity and values in life pursuits.

01:06:30 Emphasizing mental aggression for success in life.

𝘾𝙝𝙧𝙞𝙨𝘿𝙪𝙛𝙛𝙞𝙣.𝙘𝙤𝙢 Architect of Resilience podcast 🎙 Author | The Eagle & the Dragon 🦅🐉 📚 Award Winning Design Engineer ⚙️ Endless Evolution ♾️ #1000GrandGoals Squat-Dead 🎬