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📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults.

📌 Key Takeaways

• Why low-barrier offers drive higher ad conversion.
• How to use landing pages to focus attention and collect leads.
• The anatomy of a drip campaign that leads to booked consultations.

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