May 26, 2021

Are you moving through your creative practice without pausing to take a breath? Give yourself time to think. Good things come of it. Beth Snyder on designing too much, and then doing just the right thing.

1 hour 8 minutes

All of Beth Snyder's life she's been driven by her creative impulse to be a maker. As a teen in the mid-nineties, her first business "Beth's Bauble & Beads" was successful enough to put her through college, while her sisters both worked at the local truck stop. Between then and now, the great creative project of starting and growing a business has inspired multiple endeavors including iconic stationery company 1canoe2, Hemlock Goods: a bandana company, and a couple of management companies to rule them all. Margo chats with Beth about her creative business endeavors and the many lessons she's learned from them.

Margo and Beth relish in:

Her entrepreneurial path (where it started and how it served her)

How she earned herself an Emmy Award
The job that took her back home and gave her a love for farm families
The importance (and basic requirement) of having a job where you feel like you're contributing
Why her sisters call her 'Old Happy Ass' (and the distinction her mom makes between her and her sisters)
The delight of choice versus the burden of choice
Culture and management of creative teams
Creativity in a product driven world
Civic involvement and how to make a difference

To Beth, nothing is more satisfying than creating a product that people love, crave, and can't wait to purchase, but by far her biggest triumph is gathering a team of smart, scrappy people (mostly women) and providing them just enough guidance to take off and help the company soar.

Connect with Beth:

https://www.callmeliz.co/

https://1canoe2.com/

https://hemlockgoods.com/

https://www.instagram.com/1canoe2

https://www.instagram.com/hemlockgoods

https://www.instagram.com/hemlockgoods/

https://www.instagram.com/1canoe2beth/

...more

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By Margo Tantau

4.9

342342 ratings

May 26, 2021

Are you moving through your creative practice without pausing to take a breath? Give yourself time to think. Good things come of it. Beth Snyder on designing too much, and then doing just the right thing.

1 hour 8 minutes

Margo and Beth relish in:

Her entrepreneurial path (where it started and how it served her)

How she earned herself an Emmy Award
The job that took her back home and gave her a love for farm families
The importance (and basic requirement) of having a job where you feel like you're contributing
Why her sisters call her 'Old Happy Ass' (and the distinction her mom makes between her and her sisters)
The delight of choice versus the burden of choice
Culture and management of creative teams
Creativity in a product driven world
Civic involvement and how to make a difference