Lead generation, response time, and contacting prospects...there's valuable data out there about this that agents often ignore. 👀

But here's the thing: the data speaks for itself. Harvard Business Review's three-year study on lead generation, response rates, and success rates provides insights that can improve your business.

Let's break down the key points:

1️⃣ Best time to reach out: 8-11 am and 3-6 pm. Surprising, right? Avoid the 1-2 pm slump, where response rates are lowest. Schedule your calls strategically during high-activity periods to increase your chances of connecting with potential clients.

2️⃣ Ideal days to reach out: Wednesday and Thursday. Block your time and make the most of these days for setting appointments and making sales. Don't let happy hour Fridays distract you from your goals.

3️⃣ Speed matters: Respond to leads promptly. Waiting just 5 minutes to call can result in a tenfold decrease in success. Follow the lead generation giants like Zillow and prioritize speed to lead.

4️⃣ Persistence pays off: The average realtor follows up only 2.7 times, but it takes at least six attempts to secure a sale. Don't give up too early. Implement a consistent follow-up system with ten calls and six texts in the first 14 days.

Stop thinking you know better and start following the data. Commit to these four data-backed strategies, and watch your appointment rates soar. Get in the game, reach more people, set more appointments, and sell more houses. 📈💼💰

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