Many gym owners add new services with the best intentions.

A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there…

But over time, the business starts looking like the Cheesecake Factory: a little of everything, not great at any one thing.

In this episode, Randy and Zach talk about the real cost of shiny object syndrome in gym ownership. They break down what happens when you chase too many services – how it splinters your delivery systems, muddies your marketing, and puts your coaches in a position where no one’s quite clear on what the business stands for anymore.

They explain how to filter opportunities through what you believe, what you can deliver, and what actually gets results – so you can double down on the thing you want to be five-mile famous for.

Tune in.

Key Takeaways:

• Intro (00:00)
• Gym owners should avoid being the “Cheesecake Factory” of fitness (01:22)
• Starbucks case study: when too many offerings dilute value (04:16)
• You must believe in what you sell to sell it well (07:22)
• Simplify your offer to one that drives results and revenue (17:14)
• Convert legacy services instead of cutting them immediately (20:35)
• Lack of brand clarity leads to staff and client confusion (24:09)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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