Viral content can be an amazing way to gain exposure for your boutique. But where do you start? In today's quick tip Ashley covers what viral content is and how to create it. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley's Tip of the Week: Creating Viral Content

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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Entrepreneurship

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success. Resources:     Join The Boutique Hub Community    Erica Eickhoff: Instagram  Styles By Erica: Website | Instagram | Facebook    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe.  Resources: Join The Boutique Hub Community

Five Minute Friday: Are You Ready to Lose It All?

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and explains its mission to connect buyers and sellers. She provides practical advice on setting your business apart from competitors and the incredible value of becoming a one-stop shop for your customers. Resources:    Join The Boutique Hub Community   Dallas Market Center: Website | Instagram    Cindy Morris: LinkedIn    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

#611 Inside Dallas Market Center: Retail Revelations and Trends

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you.  Resources: Join The Boutique Hub Community

Five Minute Friday: To Be Interesting, You Have To Be Interested

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch. Resources:    Join The Boutique Hub Community    Kari Patefield: Instagram    Website: https://shopikt.com    Facebook: facebook.com/iktboutique    Instagram: @iktboutique     Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Ashley's Tip of the Week: Creating Viral Content

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