Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Make sure you mention: CTISUMMER to get FREE data migration!

If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David had the honor of sitting down with Natalie Rothman, the Executive Vice President and Chief Human Resources Officer for Advance Auto Parts.

Natalie was serving as a Senior Director in Human Resources with PepsiCo when she was recruited by the CEO and Chairman of the Board of Advance Auto Parts to lead the human resources department. 

As you can imagine, this is no small task. Advance Auto Parts is a 10 Billion dollar company with over 70,000 employees. She helped enact change within the company by rebuilding the C-suite team while recruiting top talent and putting them into key leadership positions. 

She also had a positive impact on the company’s well-established eighty-eight-year-old culture by improving diversity representation, enhancing the team member experience, and building a stronger employer brand. 

Listen to the specific tactics she employed to make this happen and her advice to small businesses.  

Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.

Click Here: Get Shop-Ware.com

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