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Do you live in Georgia or on the east coast? SUF-CPT and 2-month internship is now being offered at Stbil Fit Life with SUF instructor Josh Ortiz and wife Ki. You will become an ELITE trainer within 2-months with job placement at the best gyms in the world!
Ready to transform your passion for fitness into a thriving career? This episode dives deep into the SWIFT analysis framework that's revolutionizing how personal trainers build sustainable, six-figure businesses without burnout.
Unlike the traditional SWOT analysis, SWIFT (Strengths, Weaknesses, Improvements, Fears, Trajectory) provides actionable principles that translate directly to professional growth. The framework emphasizes building on strengths rather than dwelling on weaknesses, with practical strategies for implementing multiple revenue streams using the 60-30-10 rule: 60% from your primary service, 30% from a secondary service like nutrition coaching, and 10% from supplementary offerings.
We share the exciting evolution of Show Up Fitness, from our partnerships with premium brands like Lifetime and Equinox to our new Atlanta internship launching June 9th. These collaborations aren't just name-dropping – they create concrete pathways for our certified trainers to secure positions commanding $150-300 per session, making six-figure incomes achievable in the first year. That's a stark contrast to the $40-50K typically earned with traditional certifications at entry-level positions.
What sets our approach apart? We've completely reimagined the certification process with hands-on learning and practical assessments. Rather than relying on textbook knowledge and multiple-choice tests, our candidates demonstrate their abilities by training actual paying clients, designing programs on the fly, and showing deep anatomical understanding. The result? Trainers who deliver exceptional value and command premium rates because they produce premium results.
The sobering reality is that 90% of textbook-certified trainers quit within their first year. We're changing that statistic one qualified trainer at a time. Whether you're just starting your fitness journey or looking to level up an existing career, the SWIFT framework offers the blueprint to create a career that's both financially and personally rewarding. Ready to skip worlds and join the top 1% of fitness professionals?
Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!
Our Instagram: Show Up Fitness CPT
TikTok: Show Up Fitness CPT
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm
By Chris Hitchko, CEO Show Up Fitness5
248248 ratings
Send us a text if you want to be on the Podcast & explain why!
Do you live in Georgia or on the east coast? SUF-CPT and 2-month internship is now being offered at Stbil Fit Life with SUF instructor Josh Ortiz and wife Ki. You will become an ELITE trainer within 2-months with job placement at the best gyms in the world!
Ready to transform your passion for fitness into a thriving career? This episode dives deep into the SWIFT analysis framework that's revolutionizing how personal trainers build sustainable, six-figure businesses without burnout.
Unlike the traditional SWOT analysis, SWIFT (Strengths, Weaknesses, Improvements, Fears, Trajectory) provides actionable principles that translate directly to professional growth. The framework emphasizes building on strengths rather than dwelling on weaknesses, with practical strategies for implementing multiple revenue streams using the 60-30-10 rule: 60% from your primary service, 30% from a secondary service like nutrition coaching, and 10% from supplementary offerings.
We share the exciting evolution of Show Up Fitness, from our partnerships with premium brands like Lifetime and Equinox to our new Atlanta internship launching June 9th. These collaborations aren't just name-dropping – they create concrete pathways for our certified trainers to secure positions commanding $150-300 per session, making six-figure incomes achievable in the first year. That's a stark contrast to the $40-50K typically earned with traditional certifications at entry-level positions.
What sets our approach apart? We've completely reimagined the certification process with hands-on learning and practical assessments. Rather than relying on textbook knowledge and multiple-choice tests, our candidates demonstrate their abilities by training actual paying clients, designing programs on the fly, and showing deep anatomical understanding. The result? Trainers who deliver exceptional value and command premium rates because they produce premium results.
The sobering reality is that 90% of textbook-certified trainers quit within their first year. We're changing that statistic one qualified trainer at a time. Whether you're just starting your fitness journey or looking to level up an existing career, the SWIFT framework offers the blueprint to create a career that's both financially and personally rewarding. Ready to skip worlds and join the top 1% of fitness professionals?
Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!
Our Instagram: Show Up Fitness CPT
TikTok: Show Up Fitness CPT
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm

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