There's one big reason that so many entrepreneurs, and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging.

In this episode, I'm breaking down why the dated method of using only one avatar doesn't work and why it's so important to identify your second avatar. With the ever-growing online space, it's crucial that you are able to stand out in your niche. If you're ready to start attracting the right clients and start creating messaging so resonant and powerful that there's no way you'll be unheard, this episode is for you!

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