Good Content with Shannon McKinstrie

Attract New Followers with Talk to Camera Reels


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Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera. 

In this episode we’ll be covering:

  • The advice I give to my clients for getting comfortable on camera.
  • Incorporating B roll and capturing authentic behind the scenes moments.
  • Formatting tips for hooks, text layouts and more when creating your own videos.
  • Building instant trust with your audience and inviting them into your world.
  • A great way to create a “talk to camera reel” without actually talking to the camera.
  • Trading fancy transitions for talk to camera reels that feel like Instagram Stories.


Featured content in this episode:

  • glamatelierchicago: Bride
  • bodybybreefitness: Meal Prep
  • shannonmckinstrie: Where to Place Your Hooks - Example
  • shannonmckinstrie: Hooks to start your talk to camera videos


Recommended episodes:

  • Episode 2: Uncomplicating Social Media through Simple Content
  • Episode 17: Turn a Simple Idea into a Reel People Will Love
  • Episode 18: The 4H’s Are the Only Content Pillars You Need for Reels
  • Episode 24: Is Storytelling the Missing Piece in Your Content?
  • Episode 26: Start a Signature Series That People Keep Coming Back For


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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