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Want to unlock the secret of sales? It's Not About the Product, It's About the Relationship! 🚗 💼
Today, we get into it with Will McGinnis, Director of Sales for fullthrottle.ai, as he unravels the intricacies of building genuine relationships in the automotive industry. From the evolution of digital marketing to the importance of understanding your customer's unique needs, Will emphasizes that the key to successful sales isn't about pushing a product, but about truly understanding and helping your customer.
In this episode, the hosts and Will share a few laughs, reminisce about the early days of automotive websites, and discuss the challenges of the current market economy. Will's journey from selling flashy websites in 2008 to leading a sales team in 2023 offers valuable insights for anyone in sales or in automotive. Plus, don't miss out on the hilarious debate about "Black Shirt Tuesday" and the importance of wardrobe choices in sales!
Takeaways:
0:00 - A light-hearted start and the importance of podcast intros.
1:20 - Delving into Will's history in the automotive industry.
2:09 - The essence of a sales professional: Presence vs. Arrogance.
4:32 - A trip down memory lane: The wild west of automotive websites in 2008.
6:37 - Will's journey outside and back into the automotive industry.
10:23 - The challenge of attribution in marketing and the importance of first-party data.
15:20 - The evolution of the marketing funnel and the importance of post-sale relationships.
18:59 - The Challenger sales model: Making it about the customer's business.
24:58 - Wrapping up with key takeaways and the essence of relationship-building in sales.
Will McGinnis is the Director of Sales at fullthrottle.ai
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Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!
In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.
In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.
Timestamped Takeaways:
0:00 - Paul and Michael's humorous banter about hair maintenance.
1:48 - Introduction to Steve White and his expertise in data.
3:04 - Steve's entry into the auto industry and his early ventures.
5:02 - The transition from selling banner ads to deep tech in auto.
9:12 - The importance of first-party data and the challenges of a cookieless future.
15:46 - Actionable steps for dealers to prepare for the digital shifts.
20:44 - Steve's excitement about data collaboration and partnership opportunities.
22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.
Steve White is the CEO and Founder of Clarivoy.
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🎙️ From digital lead strategies to RV living in Miami, dive into auto industry insights with Jarrod Kilway! 🚗☀️
Join us as we navigate the automotive digital landscape with Jarrod Kilway. From the nuances of after-hours lead generation to the intricacies of automotive CRM systems, we're revving up the conversation. Plus, get a glimpse into Jarrod's unique Miami RV lifestyle and how it intertwines with dealership dynamics and customer engagement. It's like your morning coffee chat, but turbocharged with dealership operations, automotive marketing, and a sprinkle of personal tales.
Timestamped Takeaways:
0:44 - Sound testing and its unexpected link to automotive sales.
1:04 - Dealership operations and the disruptors making waves.
1:56 - Jarrod's take on automotive branding, and why white t-shirts matter.
2:58 - Miami RV life: How dealership mobility meets personal passion.
6:38 - The tech tools driving today's automotive industry.
13:55 - Digital lead generation: The future of auto sales?
16:52 - AI in automotive: Beyond the showroom.
20:49 - Konect's vision for the future of automotive CRM systems.
Gear up for a blend of industry insights, digital marketing strategies, and fun anecdotes. 🎧☕️Jarrod Kilway is the COO of Konect.ai
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Anecdotes and tactics abound in this chat with Lindsay Ciavattone.She has a treasure trove of stories from her time at a Pontiac Oldsmobile dealership. She'll walk us through some memorable moments, like the time she had to sell a Pontiac Aztec with quite a few miles on it. Lindsay also has this unique method for remembering names, which involves a touch of melody. It's these little insights that make her journey in the auto industry so intriguing.
As we move forward in our conversation, we'll delve deeper into the nuances of finding that sweet spot between work and personal life, especially in the fast-paced world of cars. We'll also discuss the innovative approach of the West Herr Group, where they've come up with a system allowing employees to collaborate and work just three days a week.For those curious about the auto industry, we'll shed light on the accessibility of the field and the varied paths to success.So, settle in for a thoughtful and engaging conversation with Lindsay, where we explore the many facets of the auto world.Lindsay Ciavattone is the Director of Dealer Relations at CarGurus.
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Want a look behind the curtain of the EV market? Look no further than Jimmy Douglas.The brain behind Plug takes us on a thrilling journey from his humble beginnings in a Volkswagen service bay to being the CEO of his own groundbreaking company. Ever wondered about the ins and outs of the EV market? Jimmy, with his hands-on experience at Tesla and his role in Model 3 production, shares his valuable insights into this emerging sector, its challenges, and opportunities.His savvy for identifying a need in the market led him to create Plug - an online marketplace for the wholesale buying and selling of used electric vehicles. Not your typical platform, Plug stands out with its unique features like data collection from each vehicle before sale, a curated buyer population, and optimized velocity.Buckle up as we delve into Jimmy's inspiring journey and explore the astounding potential of the EV market and the future of the auto industry.Jimmy Douglas is the Founder and CEO of Plug.
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https://www.asotu.com
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Relentless might just sum up Steve Roessler in a single word.Here's a man whose passion and dedication have seen him traverse the globe for two decades, captivating audiences at dealerships with his innovative insights into the automotive industry.In our conversation, Steve lets us in on his spontaneous visits to various dealerships, his life on the road, and how he draws from these experiences to inspire change. From the challenges of road life to wearing the hat of a chief evangelist officer and supporting his daughter's burgeoning music career, Steve's commitment is undeniably inspiring.Furthermore, we delve into how DriveCentric thrives on user feedback to consistently innovate and enhance their product. As Steve puts it, the lifeline of a successful product is an open line of communication and a keen responsiveness to user needs. So, tune in and get ready to be inspired by Steve's relentless dedication to innovation and his unique journey.Steve Roessler is the Chief Evangelist Officer for DriveCentric.
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What would happen if you blended the world of banking, software, and the auto industry?We found out as we sat down with Tony Vigiletti and Shane Bell from Connexion. Tony, an ex-banker, finds his calling at GM, specifically with OnStar, after a serendipitous conversation with an MBA partner.Shane, on the other hand, treads a different path. With a software background, he lands in the auto industry through a mentor who had extensive knowledge of the retail automotive side. Both of them share their unique journeys, the roles they have grown into, and their perspectives on the auto industry.Do you know how technology is shaping the auto industry? The second part of our conversation delved into this.We discussed how telematics, the technology of sending, receiving, and storing information relating to remote objects, can monitor fuel levels, tire pressure, and many more aspects of a vehicle's performance. Shane and Tony shared about how car dealerships can harness this power to enhance customer service and retention.We also touched upon the potential of mobile apps and push notifications in delivering a more personalized service and maintenance experience. If you're intrigued by the confluence of technology and the auto industry, this episode is a must-listen.Tony Vigiletti is the VP of Sales for Connexion.https://www.linkedin.com/in/tony-vigiletti-b366488/https://connexionltd.com/Shane Bell is a Senior Account Executive at Connexion.https://www.linkedin.com/in/shane-bell/
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email!
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What if the automotive industry was about more than just cars?Journey with us from the bustling city of Baltimore to the fascinating intersection of traditional broadcasting and the modern automotive world, as we explore the unique lifestyle offerings that dealerships provide - from car shows and Jeep Week to exhilarating drives in the mountains.Are you tired of the ambiguity and confusion that typically comes with buying a car? We dive deep into how marketing and process can transform the car buying process into a simpler, more enjoyable experience. The importance of consistent brand messaging, clear pricing, and a focus on customer lifetime value cannot be overstated.We also explore the influential role of reviews, especially among the Gen Z demographic, in shaping the customer journey. Tune in for an insightful discussion that will provide you with a fresh perspective on the evolving automotive industry.Charlie Wineke is an Account Executive at Effectvhttps://www.linkedin.com/in/charliewineke/effectv.comRyan Dooley is the Owner of Dooley Advertising.https://www.linkedin.com/in/ryanadooley/https://dooleyadvertising.com/
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Get ready to widen your circle as we explore the power of finding your tribe with our special guest, Matthew Haiken. Drawing on the wisdom of Seth Godin’s “Find the Others” principle, Matthew takes us on a journey through the lens of his own experiences.This episode is a fascinating dive into these microcosms that exist within our larger society, offering a fresh perspective on belonging.Fasten your seatbelts as we accelerate into the vibrant world of automotive retail with Matthew. From the electrifying rise of EVs to the transformation of traditional car sales, our conversation navigates the exciting shifts in the retail landscape. Matthew opens up about the early challenges of the electric vehicle market, sharing unique insights into the evolution of digital and in-person sales. If you're looking to understand the industry’s trajectory or just itching for a behind-the-scenes look, this conversation has got you covered.As we shift gears, Matthew shares his thoughts on alternate retail spaces like malls and their potential to tap into different customer demographics. We discuss the evolution of the automotive industry to cater to tech-savvy consumers and the changes retail spaces are undergoing to accommodate this shift.Hear Matthew's perspective on the future of dealerships, the success of smaller floor plans and mall locations, and how retail spaces are adapting to the changing landscape of the automotive industry. So strap in, and join us on this thrilling ride with Matthew Haiken!Matthew Haiken is the Retailer Principal at Prestige Collection Auto Group.
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What happens when a passionate journalist steps into the high-octane world of the auto industry?We got a chance to find out in our lively chat with Jamie Butters, Executive Editor of Automotive News. Jamie's journey from journalism school to the editor's chair is nothing short of fascinating.With beginnings at the Cedar Rapids Gazette and a detour through finance in Kentucky, he found himself at the bustling business desk of the Lexington Herald-Leader and then the Detroit Free Press and Bloomberg. Today, he's reshaping automotive journalism with his maker, sell, and thinking team approach at Automotive News.Ever wondered about the rigorous process and unseen aspects of the industry that impact coverage? Jamie offers enlightening insights into the behind-the-scenes workings of journalism and the importance of maintaining fairness and accuracy in reporting.We also delve into hot topics like the UAW strike and its implications for automakers, dealers, union workers, and OEMs. From his first auto story to discovering the mind-blowing Tokyo Motor Show in 1997, Jamie's journey is a thrilling ride you won't want to miss. Buckle up as we explore the world of automotive journalism with Jamie Butters.Jamie Butters is the Executive Editor at Automotive News.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email!
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