🎙️ Podcast Episode 170 – Automate, Delegate & Eliminate | Building a More Efficient Agency

In Episode 170 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald dive into one of the most important—but often overlooked—topics for agency owners: continuously improving your business through automation, delegation, and elimination.

Rather than interviewing a guest, Stephen and Shawn have a candid conversation about the systems they've built inside their own agencies, the lessons they've learned from scaling, and why optimizing your workflow isn't a one-time exercise—it's something every agency owner should revisit regularly.

From conducting time and energy audits to identifying repetitive tasks that can be delegated or automated, this episode provides practical advice for scratch agents who feel overwhelmed, stretched too thin, or ready to level up their operations.

🔍 If you're spending too much time working in your agency instead of growing it, this episode will help you identify where to reclaim your time and build more scalable systems.

🕒 Timestamps:

00:00 – Introduction

01:15 – Why Solo Episodes Are Sparking Better Conversations

02:00 – The Automate, Delegate & Eliminate Framework

05:10 – Identifying Bottlenecks Inside Your Agency

07:00 – The Time & Energy Audit Explained

09:30 – Delegating Personal Lines vs. Commercial Lines Workflows

12:15 – Building Better Processes One Step at a Time

15:00 – Lessons Learned from Commercial Renewals & SOPs

17:30 – Why Every Team Question Should Become a Process

19:30 – Final Thoughts & Agency Community Updates

💼 Sponsored by HawkSoft

A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support.

🌐 https://www.hawksoft.com

🔗 Links & Resources:

📲 Join Our Telegram Community:

https://t.me/+cISob2kA3pAyMmY5

📸 Follow us on Instagram:

https://www.instagram.com/thescratchagencypodcast

🎧 Listen on Spotify:

https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl

🌐 Visit Our Website:

https://scratchagencypodcast.com

One of the biggest takeaways from this conversation is that growth isn't just about selling more policies—it's about intentionally designing your agency so you can focus on the highest-value work. By regularly auditing your time, documenting processes, and empowering your team, you'll create a business that scales more efficiently while reducing overwhelm along the way.