Have you ever wondered why you haven't been able to achieve your dreams despite how much you want to? Why you just don't do it, even though you know you have the potential?

Michael Bernoff calls that your "average"—the force inside you that keeps you from challenging the status quo and actually taking the steps that would bring you success.

Michael is the founder of the Human Communications Institute the author of "Average Sucks: Why You Don't Get What You Want (And What to Do About It)." He joined Chris Cooper to talk about how your average is holding you back and how to redefine it.

Links:

Michael Bernoff and "Average Sucks"
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Contact:

Instagram: @michael_bernoff
[email protected]

Timeline:

1:47 – Defining your average.

4:50 – How your average controls you.

6:18 – How to improve your average.

10:35 – Playing the small game.

12:32 – Changing the average with addition, not subtraction.

14:13 – Upgrading your identity.

17:25 – The comparison trap.

23:34 – Dreams vs. wants.

29:26 – The step between the average you have and the average you want.

34:12 – What COVID-19 can teach you about your business.

38:19 – Changing the psychology of expectations.