In this episode, Meg interviews Stacey Brass-Russell, a business and life transformation coach, about her upcoming summit, The Nail Your Niche Project. They discuss the importance of storytelling in mastering your message and turning your awesomeness into offers people can't wait to buy. They also explore the concept of niching down and going deeper with your ideal client avatar. The summit features a rockstar lineup of experts who will provide tangible strategies and applications for telling your story and connecting with your audience on a deeper level. All proceeds from the summit will be donated to Broadway Cares Equity Fights AIDS.

Takeaways

• Storytelling is a powerful tool for connecting with your audience and turning your awesomeness into offers people can't wait to buy.

• Niching down is essential for creating a more holistic view of your business and attracting the right clients.

• Going deeper with your ideal client avatar means understanding their desires, obstacles, and emotional connection to your offerings.

• The Nail Your Niche Project summit offers a unique and fun approach to learning and implementing strategies for mastering your message and marketing.

• All proceeds from the summit will be donated to Broadway Cares Equity Fights AIDS, a charity that supports underserved communities affected by HIV/AIDS and COVID-19.

Biz Resources

→Sign up for the Nail Your Niche Project here: www.staceybrassrussell.com/the-nail-your-niche-project-meg

→Follow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/

→Follow Meg on Instagram: https://www.instagram.com/meganyelaney/

→Find Your Unique Coach Approach in less than 90 seconds: https://meganyelaney.com/quiz