James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts.

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more!

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.

In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.

For more Marketing Fails check out B2B Growth on YouTube: 
https://www.youtube.com/@b2bgrowth

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.

In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.

Join as we discuss:

• Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
• How to leverage original research for creating compelling, data-driven reports that resonate with your audience
• Why companies consistently get newsletters wrong, and how to avoid falling into the same trap

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?

In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy.

Join as we discuss:

• The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply it
• Practical tips for getting founders, sales, and marketing teams posting 
• Overcoming common barriers like time constraints and fear of criticism

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.

Join us as we discuss:

• How to handle losing your community
• Learning to hold space for those that see the world vastly different from you
• How to overcome self-doubt and find healing

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.

Join us as we discuss:

• The importance of community in business and life
• The hardships of working with family and friends
• How to overcome self-doubt and find healing

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.

In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.

Join as we discuss:

• Is YouTube the next big frontier for B2B?
• How to future-proof your content strategy
• Why 'building an audience' is replacing 'generating leads'

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop