Substack's recent changes have raised questions about the platform's business model and its impact on creators.

In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

Join as we discuss:

• Creators need to understand the business models and incentives of the platforms they create on.
• Substack's shift towards becoming a recommendation and distribution network.
• The need for creators to diversify their presence across platforms.

Connect with us:
 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

How can a newsletter devoid of design be raking in millions per year? 
In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. 

Join as we discuss:

• The 4 media channel mediums and the importance of prioritizing them
• SEO and paid advertising for driving media growth
• Premise or personality driving successful newsletters

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios

The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. 

Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Casey Hill: https://www.linkedin.com/in/caseyhill/

Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. 

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/

Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. 

Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.

Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Casey Hill: https://www.linkedin.com/in/caseyhill/

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.

Discussed in this Episode:

• Why successful YouTube channels are like radio stations
• The reason you should stop copying MrBeast
• The importance of audience feedback and signals

Link to Posts:

Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios

The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. 

Did we miss one? Be sure to let us know! 

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Scot: https://www.linkedin.com/in/scot-leonard-928158269/

On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.

Link to Post:
https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? 

Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.  

Link to Post: https://future.com/cohort-based-courses/

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. 

Takeaways:

• Shift from generic how-to content to more personalized content that connects with your audience.
• Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
• Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.

Link to Posts:
The death of how-to content:
https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop

Marketing with zero cash:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop

Unscalable content:
https://rosssimmonds.com/unscalable-content/

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

James: https://www.linkedin.com/in/jamescarbary/