On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired.

Discussed in this Episode:

• Repurposing content
• Reposting content
• Best practices for long form video podcasting and microvideo content

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content.

Link to Post:
https://www.linkedin.com/posts/jbonini_most-execs-and-marketing-leaders-do-not-activity-7134938943761870848-BcIs?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We see you airport dad!

On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing.

Link to Article:
https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/

Link to Commercial:
https://www.youtube.com/watch?v=Py6dl1qafPA

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead!

Have a prediction of your own? Let us know and connect with us on LinkedIn:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

James: https://www.linkedin.com/in/jamescarbary/

Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.”

On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024.

Link to Post:
https://www.linkedin.com/posts/marketingmeisha_contentmarketing-seo-b2bmarketing-activity-7122609374480474112-lmtQ?utm_source=share&utm_medium=member_desktop

Link to Report:
https://www.marketingog.com/survey

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users.

On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run your marketing team.

Link to Post:
https://www.linkedin.com/posts/davegerhardt_if-i-were-running-marketing-at-a-b2b-startup-activity-7123280193762308096-Cz0T?utm_source=share&utm_medium=member_desktop

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential.

Link to Posts:

https://www.nutshell.com/blog/how-to-engage-millennials-with-email
https://optinmonster.com/email-marketing-statistics

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode.

Link to Post:
https://www.linkedin.com/posts/devinreed_today-we-ran-a-first-of-its-kind-webinar-activity-7125565780175298563-R8bf?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings.

Link to Post:
https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktop

Link to Report: https://www.superpath.co/blog/state-of-content-marketing-report

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level.

In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion and increased brand visibility.

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/