Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?

On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response.

Link to the posts discussed:
https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktop

https://www.linkedin.com/feed/update/urn:li:activity:7097644842536640512?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7097644842536640512%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from?

Link to Post:https://www.tiktok.com/t/ZT8NLwXct/

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.

On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far.

Link to Posts:

https://www.linkedin.com/posts/katewinick_socialmedia-socialemediamarketing-brandsocial-activity-7094307629186826241-jlvn?utm_source=share&utm_medium=member_desktop

https://www.linkedin.com/posts/alli-tunell_if-youre-a-new-content-marketer-and-your-activity-7047203904698138624-d8qy?utm_source=share&utm_medium=member_desktop

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media.

On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down.

Discussed in this Episode:

• Why it’s vital to listen to consumers and not try to craft artificial hype
• How “negative” PR can still be turned positive
• The need for content marketers to remember the importance of the top of the funnel

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?

Link to Post:
https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvm

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Alli: https://www.linkedin.com/in/alli-tunell/

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles.

Link to Post:
https://www.linkedin.com/posts/emilgkristensen_10-non-marketing-books-every-marketing-leader-ugcPost-7082002656298180608-ymFg?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Don’t make the BIG mistake… Trying to tie results to individual tactics.

On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places?

Link to Post:
https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-saasmarketing-attribution-activity-7084528087035490304-9DTA?utm_source=share&utm_medium=member_desktop

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

How do you build a content powerhouse from scratch?

On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies.

Discussed in this Episode:

• How to set strategic goals for your content
• The importance of focus and what channel you should aim to dominate
• When is the right time to scale your content efforts?

Link to Post:
https://www.linkedin.com/posts/devinreed_ive-led-content-teams-at-two-1b-companies-activity-7080561207341977600-DAQB?utm_source=share&utm_medium=member_desktop

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization?

Link to Posts:
Obaid:
https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&utm_medium=member_desktop


https://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&utm_medium=member_desktop

Todd:
https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&utm_medium=member_desktop


https://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&utm_medium=member_desktop

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Ben Meer is currently a viral machine on LinkedIn.

In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same.

Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/