Consumers want to know that companies are being transparent with them. But what exactly does that mean?

Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.

So, how do you figure out what you can and should reveal for transparent communication? How do you convey the reasons for keeping some information quiet to your employees, such as sales reps, who deal directly with the public?

In this episode, Jennifer Rock and Mike Voss, Principals at ROCKdotVOSS, discuss tips on how to communicate transparently with customers in the right ways.

First dates are uncomfortable.

Even if things go well, there are plenty of opportunities to embarrass yourself or make the other person never want to see you again.

Your first sales call with a potential customer is your first date. There are lots of ways to trip up so that they go looking for someone new.

In this episode, Josh Braun, founder of Sales Junkie, lays out his framework for a first sales call to avoid the pitfalls that keep you from getting a second date.

The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.

It makes you wonder: is this really still a problem?

Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.

In this episode, Tracy Eiler, CMO of Inside View, talks about the continuing problem of aligning sales and marketing and what you can do to make your teams kiss and make up.

Since the ‘80s, video (along with anything else new) was going to “kill radio.”

Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.

In this episode, Mark Lipsky, President and CEO of The Radio Agency, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.

What’s your plan for managing big data once you buy it?

List companies aren’t going to ship you something that’s ready to drop into one-to-one emails, because they don’t know your business that well.

So what do you do with this huge hunk of data? You must understand the different marketing routes to take, and how to execute each with precision.

In this episode, Rick Holmes, Founder of Every Market Media, walks us through the three ways sales teams can utilize email marketing data.

We all see how websites have become saturated with advertisements.

So much so, that people’s minds have been trained to glaze over online ads.

So what’s an advertiser to do?

In this episode, Jeremy Carlin, VP of Business Development for JetPack, explains non-standard display advertising and how to create quality ad and user experiences across different devices.

The voice of your customers packs a punch in your sales cycle.

Their voice is required early with case studies and quotes, and later with peer-to-peer phone calls before the close. How are you harnessing this powerful voice?

In this episode, Jim Mooney, Founder and CEO of RO Innovation, shares examples of customer reference management and how to leverage the voice of the customer.

You might think you are a master at sales automation, but there are always areas to improve.

What systems do you have in place? How are your platforms communicating with one another? Do you fully understand the pros and cons of the sales automation tools you use?

In this episode, Keith Hanson, CEO of Twin Engine Labs, cracks the surface and breaks down 5 ways to automate every area of your business.

You know the saying: different strokes for different folks?

The same concept applies to delivering feedback to your sales reps. The problem is, most CRMs are missing this crucial sales analytics metric.

Reps grow at different speeds in different areas, but the goal is to always grow up and to the right together. So how do you collect data and personalize feedback at scale?

In this episode, Duncan Lennox, Co-founder and CEO at Qstream, talks about how you can improve sales rep productivity and performance at scale.

Once you have your customer’s attention, what is their buyer experience?

Are you maximizing the experience to make it easier on them, to grow the relationships, or to further the connection with them? If you’re only communicating on an as-need basis, what’s separating you from your competition?

In this episode, Matt Ruedlinger, President of Triple R Marketing, gives us a deeper understanding of how to create an indispensible signature experience.