In this powerhouse episode ofย Babes Talking Business, we sit down withย Mike Kellettย โ Founder & CEO ofย Macro Mike, one of Australiaโs fastest-growing, multi-award-winning health food companies. What began in 2016 as protein brownies hand-mixed in his one-bedroom apartment has exploded into aย 100+ SKU empire, stocked acrossย 5,000+ retailers, including Coles, major supplement stores, and independent health food chains nationwide. With a thriving online community ofย 500,000+ customersย andย 35,000+ five-star reviews, Macro Mike has become a household name in plant-based wellness.But behind every โovernight successโ is nearly a decade of grit, hustle, heartbreak, reinvention โ and a whole lot of crazy. And this episode revealsย all of it.
What We Dive Into:
โย Mike shares how his childhood entrepreneurial spirit shaped his resilience and sales genius.
โย Moving countries, couch-surfing with strangers, and the moment he almost gave up โ before discovering the job that would change his life.
โย Building a brand from scratch: How a gluten + dairy intolerance led him to develop a peanut-protein formula no one else in the industry had considered.
โย From kitchen bench to 2,000 sqm warehouse: The truth behind scaling Macro Mike to: 50+ staff, 15,000kg weekly production, a full in-house manufacturing facility, thousands of daily orders & nationwide distribution
โย Finances, growth and the hard lessons: The mistakes that cost him $60K overnight, the year his profits went backwards, and the financial literacy every business owner MUST master.
โย High-performance leadership & self-belief: Where his unstoppable drive comes from โ and the trauma, legacy and family influence that shaped him.
โย Iconic brand partnerships: How Macro Mike secured game-changing collaborations including Golden Gaytime, Kelloggโsย (Coco Pops, Fruit Loops & Nutri-Grain)โฆ and the five-year strategy behind landing these global brand deals.
โย Mental health, burnout & identity
โย Legacy, leadership & the long game: Why heโs never quit (even when he wanted to), how fatherhood changed the way he leads, and the routines that hold him through the chaos.
Why Youโll Love This Episode.
This conversation is REAL, raw, emotional and wildly inspiring. Itโs the episode every founder, creator, entrepreneur, and high-achieving woman needs to hear โ especially if youโre in a season of rebuilding, reimagining, or questioning your own path.
Mike is proof that:
โจ resilience is a skill
โจ self-belief can be learned
โจ โhard seasonsโ are often the gateway to iconic success
โจ and passion fuels the long game when money, motivation, and momentum disappearThis is easily one of our most powerful founder episodes yet.
Connect with Macro Mike here:
Instagram
Linked in
Macro Mike Website
Macro Mike community Group
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