The Floral CEO

Balancing a $100K Florist Business with Motherhood and ADHD


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In this episode of The Floral Hustle, host Jen dives into the realities of balancing a thriving floral business with motherhood, personal wellness, and ADHD. As a solo florist working out of her garage and generating six figures, Jen shares candid insights about managing life’s daily challenges while keeping her business stress-free and profitable. With over 20 years of experience and a certified life and mindset coach, Jen reveals how to build resilience, prioritize mental health, and maintain harmony in both business and family life.

Episode Highlights:

  1. Balancing Life as a Florist and Mom
    Discover Jen’s unique strategies for managing a demanding florist business while parenting two kids, one with special needs. She discusses her approach to building a stable, supportive environment for her family amidst the demands of running a successful floral business.
  2. Mental Health in the Florist Industry
    Jen opens up about her personal journey, sharing the significance of mental health in her life and business. From building her $100K florist business to becoming a life coach, she explains how supporting mental wellness is essential for business growth and personal satisfaction.
  3. Systems and Tools for Florist Efficiency
    Learn Jen’s top productivity tools, from Google Calendar to Trello, that streamline her daily tasks and help her stay organized. Discover tips for managing scheduling, handling unexpected issues, and avoiding burnout as a florist.
  4. Navigating ADHD in Business
    With a recent ADHD diagnosis, Jen shares how she’s turned this challenge into a strength. Learn how she uses structure, self-discipline, and small, achievable goals to keep her business running smoothly and reach new heights of success.
  5. Setting Boundaries and Finding Balance
    Jen emphasizes the power of saying no and prioritizing tasks that "feel good" for the business. She explains why creating boundaries—like using scheduling tools and prepping each Sunday—is crucial for avoiding overwhelm and maintaining balance.
  6. Supporting Fellow Florists on Their Journey
    In her role as a mindset coach, Jen works with florists to help them achieve balance, mental wellness, and business success. She shares her hope to support other florists, encouraging them to create thriving businesses without compromising their well-being.
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The Floral CEOBy Jeni Becht

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