Balancing Business and Motherhood: From Wedding to Portrait Photography with Caroline Klaar

Join Laura Esmond as she welcomes wedding and portrait photographer Caroline Klaar to discuss her transition from focusing on wedding photography to portrait photography. Caroline shares her journey of building a sustainable business while raising young children, pricing strategies, the impact of burnout, and creating balance between work and family life. Discover valuable insights on mindset shifts, the importance of charging your worth, and how intentional pricing can create more time for your family and improve your artistry. This episode dives into practical advice for photographers who want to pivot in their business and cultivate a healthy work-life balance.

00:00 Introduction and Guest Introduction

01:28 Caroline's Photography Journey

02:08 Balancing Motherhood and Photography

03:11 Struggles and Burnout

05:52 Transitioning from Weddings to Portraits

08:17 Pricing and Mindset Shifts

12:31 Contentment and Work-Life Balance

19:28 Current Pricing Strategy and Challenges

22:13 Strategies for Pricing and Packaging

23:12 Pre-Sales Conversations and Client Engagement

23:59 Testing Sales Strategies and Client Reactions

24:38 Building Confidence in Selling Artwork

25:10 Understanding the Value of Your Service

29:38 Transitioning from Weddings to Portraits

32:32 Balancing Work and Family Life

40:08 Setting Boundaries and Avoiding Burnout

45:35 The Importance of Community and Support

46:48 Final Thoughts and Farewell

You can find Caroline on Instagram at @klaarphotography.

Connect with Laura:

• Get Rooted Waitlist: lauraesmond.com/getrooted
• Peace & Profit Bootcamp: lauraesmond.com/bootcamp
• Instagram: @reeseandcoportraits
• Website: lauraesmond.com