Barbell Business

This week on BARBELL BUSINESS we discuss:

• The difference between a hobby business and a real business
• Why the way we've run our gym in the past will not work today
• How to include purpose and connection into your daily SOPs
• What you can do to improve your client experience strategy

Enjoy the show!

This week on BARBELL BUSINESS, we’re talking about how to deal with frustrating relationships with people you work with, your partner, and mostly yourself. In this episode, we'll cover:

• Overcoming the hero complex
• The difference between a healthy striving for excellence and corrosive perfectionism
• How we deal with the toxic effects of being frustrated with your body, your achievements and your sense of worth.
• How you can tackle 2016’s goals with a new, growth-focused mindset.

This episode is brought to you by FitAid - our favorite Paleo-friendly post-WOD recovery drink. For a free case, visit www.drinkfitaid.com/deat.

Enjoy the show!

This week on BARBELL BUSINESS, we discuss our new favorite book on leadership, Extreme Ownership, written by Jocko Willink and Leif Babin. This is a book you and everyone on your team should read. Jock and Leif share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life that work for both leaders and those who make up the team.

This is the perfect business book for someone who doesn't enjoy the traditional self-help style of writing. Jocko and Leif take you through riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders that translate into everyday business decisions quite seamlessly.

In this show, we pull out a few of the points we believe gym owners can start to implement today.

Enjoy the show.

This week on BARBELL BUSINESS, we discuss:

• When you know it's time to step away from your business to work on yourself
• The ROI of attending live events
• The difference between an instructor vs being a true coach and leader
• How to get buy-in from your business partner and/or life partner
• The difference between meet ups, workshops, retreats, conferences, and masterminds
• How to choose the right one for you.

You can only read so many books and listen to so many podcasts before you hit a ceiling on your development. Make 2016 the year for growth and development. No one is holding back the success of your gym but you. Learn how you can offer more by escaping the daily grind and connecting with other like-minded entrepreneurs.

To get more details on Barbell Business events coming up this year, visit www.barbellbusiness.com/events and fill out the short form with your interests. We'll send you details as we finalize them.

Enjoy the show!

This week on BARBELL BUSINESS, we discuss:

• Why referred members are the most valuable members
• Why you cannot rely solely on "word of mouth" marketing
• How to set up a smart direct referral system
• Offering incentives - should you or shouldn't you?
• Tangible referral cards that crush during the holidays
• How you can partner with local businesses for lead generation

Visit www.barbellbusiness.com for more resources like:

• A demo of Barbell Logic to see how we the automated smart referral system
• A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT)
• A downloadable lead source tracking sheet

This week on BARBELL BUSINESS, we interview the woman who is constantly protecting us from ourselves, our lawyer Melissa Jaffe. In this episode we discuss:

• How to find a lawyer that aligns with you (hint: find a holistic lawyer)
• The 3 big areas that you should focus on as a business owner
• The 3 biggest and most common contract mistakes business owners make
• How to protect your business' IP in a realistic way

To learn more about Melissa and her methodology behind holistic law visit her website at www.mbjaffelaw.com and download her PDF by texting BARBIZ to 33444.

Enjoy the show!

This week on BARBELL BUSINESS, we interview Yanik Silver and discuss:

• How aligning your business with your passion and purpose will improve your bottom line
• How to define your vision and start crafting your company’s culture
• How to develop your tribe
• How you can evolve your business into one that makes a meaningful difference in your community and your own life

Enjoy the show!

This week on BARBELL BUSINESS, we discuss:

• They journey from follower to leader
• Qualities of a leader
• Old school vs today's leadership roles
• How to develop the leader within you

To learn more about the systems we use help our team manage business more smoothly, visit www.barbelllogic.com and watch the on-demand webinar.

This week on BARBELL BUSINESS, we discuss:

• How you can determine your next customer experience project with the Kano model
• How you can plot your members’ basic needs and expectations
• How to determine your SMART goals for your next project
• What software you can use to manage your next project
• How to pull knowledge from every aspect of life into your business

Enjoy the show!

This week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn:

• How Lewis built a seven-figure business from nothing in just a few years
• How he transitioned from what he was good at to pursue his passion
• How you can “get-in” with industry influencers
• How you can build a team to help you on your mission to pursue your passion

Keep an eye out for his new book “The School of Greatness” which will be released on Oct 28th. You can pre-order it on his website at LewisHowes.com

Enjoy the show!