Order my new book Habits of High Performers here → www.thehabitbook.com

In this episode, I sit down with Barry LaBov, award-winning author of The Power of Differentiation and brand strategist who has worked with Harley-Davidson, Audi, and other global icons.

What you will take from this episode:

• The #1 myth about personal branding and what to do instead
• A simple way to uncover your unique differentiation
• Why doing less, with focus, builds loyalty and trust
• How Harley-Davidson turned customers into a global community
• The daily leadership habit to keep your brand energy alive

If you want practical strategies to stand out and lead with authenticity, this conversation with Barry will equip you to discover what makes you truly different—and double down on it.

• Learn more about Barry here - https://www.barrylabov.com
• Grab a copy of Barry’s new book here - https://www.barrylabov.com/books
• Connect with Barry here - https://www.linkedin.com/in/barry-labov-6965241/
• If you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]

Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/

James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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Join me at the 2026 Goal-setting Workshop here - jjlaughlin.com/2026goals

- If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected]

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