There’s nothing more important than consistency in your marketing, and when it comes down to it, that’s just not something that we as lawyers enjoy. Today I’m going to show you how you can use batching techniques to keep your content production quick and consistent.

Let’s discuss 3 key strategies for easily batching your content and creating a marketing bank for your business.

 

In this episode we discussed:

• Batching and how to use it to your benefit.
• How batching is really just creating a lot of content at once on a schedule.
• The importance of consistency in your marketing.
• Creating a marketing bank for your business.
• 3 key strategies for more easily batching your content.

 

My Favorite Excerpt From The Episode:

TIME: 00:01:28 (34 Seconds) 

Now, there are some of you who enjoy marketing, but even as you enjoy it, you know that there are other things. Or at least you perceive that there are other things that are pulling at you as more important. So we need to make sure that when you are thinking about your law firm marketing strategy, you are approaching it from the perspective of creating the outcome that you desire, not simply marketing because you enjoy marketing and not simply choosing to market when it's convenient, but really making a process around your marketing.

 

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Allison Bio:

Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.