The Emma Guns Show

Beauty Special | The Reinvention of Crabtree & Evelyn


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This episode is brought to you in collaboration with Crabtree & Evelyn.


Forget everything you thought you knew about @crabtreeandevelyn - in a brand new episode I’m joined by the brand’s Chief Branding Officer, Ashley Souza, who shares this new version of Crabtree & Evelyn.


In this episode, we discuss:

  • Ashley’s early beauty career growing up in her mother’s hair salon.
  • The incredible insight into the beauty business she learned working with some of the biggest names in beauty.
  • Why Crabtree & Evelyn is way more global and eclectic than its traditional English Country garden image.
  • The global influence that informs the brand moving forward.
  • The mechanics that go into reinventing an established brand and so much more…


If you head to crabtreeandevelyn.com and use the code EMMAGUNSVIP you’ll get a special gift with purchase https://bit.ly/373Q6Gy


To join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.

To follow me on social media >> Twitter | Instagram.


Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey

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The Emma Guns ShowBy Emma Gunavardhana

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