John says that when he started out in private practice, he had a clinical entity, but not a business entity. He has embraced being a business owner AND serving many clients who have limited resources. John shares his experiences negotiating with insurance companies, becoming a Gottman Method Certified Therapist, and creating an online presence that brings in plenty of clients who are a good fit for him.

Topics Discussed In This Episode:

• Starting out as a generalist and getting more focused over time
• Working with chaotic clients who are stressed on many levels
• Offering a workshop that didn't get any enrollments, and what he learned from it
• Being a black gay therapist and the dearth of therapists who share those identities
• Becoming a Gottman Method Certified Therapist
• The cost of living in the Bay Area and how it impacts therapists and clients
• Holding his ground with insurance companies when asking for more money
• Getting clear on who his right fit client is
• Niching within the niche of couples therapy
• 2 ways to market to couples

Show notes at http://coachingwithannie.com/podcast/john-edwards