Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville.

Show Notes:

Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/

Switchback: https://www.switchbackevent.com/

The Running Event: https://www.therunningevent.com/

OIA: https://outdoorindustry.org/

Diversified: https://www.divcom.com/

BPC - Brand, Product, Content:

Untamed (book): https://amzn.to/3EloAZi

The Speed Project: https://www.instagram.com/thespeedproject/

Tommie Runz: https://www.tommierunz.com/

Inside Tracker: https://www.insidetracker.com/

The Art of Gathering (book): https://amzn.to/42ntjBK

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