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If you want to go viral in 2026, you need to stop creating carousels like itās 2021. That basic Canva infographic? Not cutting it.
Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.
In this episode, Iām breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right nowāwith real examples, the psychology behind why they work, and how you can start posting them today.
Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.
šÆ What youāll learn:
⢠Why your carousels arenāt convertingāand how to fix it
⢠The 3 scroll-stopping formats you should post every month
⢠Hooks, CTAs, and messaging tweaks that build trust + drive clicks
⢠Behind-the-scenes of my own viral posts (and how you can remix them)
Posts referenced:
https://www.instagram.com/p/DNWHaHyyA-M/?img_index=1
https://www.instagram.com/p/DMbJBUczycg/?img_index=1
https://www.instagram.com/p/DLqJxyGTTj6/?img_index=1
https://www.instagram.com/p/DNrCKNq5tRJ/?img_index=1
⨠Steal my templates:
Want my exact carousel layouts, design formulas, and CTA slides?
Grab the SMM Template Bundleānow updated with top-performing posts from 2025:
š https://www.ellenmackenzie.com/offers/DwKaVUZd?coupon_code=DISHINGUP
xx Ellen
š Thank You to Rella for Sponsoring the Podcast
Use code ELLEN for 10% off your subscription:
š https://getrella.com/?via=ellen
___________________________________________________________
š» //LINKS// š»
Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcast
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Camera: https://geni.us/iPjpAt
Lens: https://geni.us/kNkJOx
Full list of tools & software I use: https://www.ellenmackenzie.com/tools
š² //SOCIAL MEDIA//
Instagram: https://www.instagram.com/ellenmackenziee
TikTok: https://www.tiktok.com/@ellenmackenzieee
š©āš» Ellenās business: https://www.ellenmackenzie.com/š§ Sponsorship enquiries: [email protected]
By Ellen Mackenzie5
9090 ratings
If you want to go viral in 2026, you need to stop creating carousels like itās 2021. That basic Canva infographic? Not cutting it.
Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.
In this episode, Iām breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right nowāwith real examples, the psychology behind why they work, and how you can start posting them today.
Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.
šÆ What youāll learn:
⢠Why your carousels arenāt convertingāand how to fix it
⢠The 3 scroll-stopping formats you should post every month
⢠Hooks, CTAs, and messaging tweaks that build trust + drive clicks
⢠Behind-the-scenes of my own viral posts (and how you can remix them)
Posts referenced:
https://www.instagram.com/p/DNWHaHyyA-M/?img_index=1
https://www.instagram.com/p/DMbJBUczycg/?img_index=1
https://www.instagram.com/p/DLqJxyGTTj6/?img_index=1
https://www.instagram.com/p/DNrCKNq5tRJ/?img_index=1
⨠Steal my templates:
Want my exact carousel layouts, design formulas, and CTA slides?
Grab the SMM Template Bundleānow updated with top-performing posts from 2025:
š https://www.ellenmackenzie.com/offers/DwKaVUZd?coupon_code=DISHINGUP
xx Ellen
š Thank You to Rella for Sponsoring the Podcast
Use code ELLEN for 10% off your subscription:
š https://getrella.com/?via=ellen
___________________________________________________________
š» //LINKS// š»
Sign up for my FREE private podcast: a 4 part training on how I scaled my business to $1 million in revenue - https://www.ellenmackenzie.com/private-podcast
Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School
Camera: https://geni.us/iPjpAt
Lens: https://geni.us/kNkJOx
Full list of tools & software I use: https://www.ellenmackenzie.com/tools
š² //SOCIAL MEDIA//
Instagram: https://www.instagram.com/ellenmackenziee
TikTok: https://www.tiktok.com/@ellenmackenzieee
š©āš» Ellenās business: https://www.ellenmackenzie.com/š§ Sponsorship enquiries: [email protected]

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