Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

You worked hard for that certification. But here's what nobody told you when you graduated: it might be the least interesting thing about you.

In Part 1 of the Coaching Triad series, I'm making the case that the lived experience you've been quietly shelving is actually your biggest differentiator as a coach, and why hiding it is quietly tanking your business before it even gets started.

In this episode:

• Why do coaches erase their most powerful authority the moment they get certified

• The "boxing up" mistake that makes you sound like every other coach in your niche

• How your past career, hard seasons, and personal transformations build unconscious rapport with your ideal clients

• Why AI can never replicate your story, and why that matters right now

• The concept of slaying your dragons and what it has to do with getting clients

Plus: I'm opening the doors to the Fill Your Coaching Roster Challenge. It is a FREE, 3-day live event on Zoom (May 12–14) where I'll help you fill your roster and show you exactly how your lived experience is the key to opening the door to more clients.

Sign up at https://amanda-walker.com/fill

Connect with Me Here:

Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

10 Powerful Questions Every Coach Should Know: https://amanda-walker.com/questions

"How To Get Clients" Limited Series: https://amanda-walker.com/limitedseries

I never thought I'd be recording an episode about Justin Bieber. But after his Coachella performance broke the internet, I couldn't stop thinking about what it means for your coaching business.

He earned $10 million for a hoodie, a bar stool, and a laptop. No pyrotechnics. No backup dancers. Just him. And the internet lost its mind.

In this episode, I break down 4 business lessons from what's now being called "Bieberchella.":

• Same candy, different wrapper: why you don't need to start over from scratch
• When everyone zigs, you zag: how doing less can set you apart
• Bring people with you: the collaboration move that multiplies your reach
• Authenticity is the strategy: why showing up as the real you is your biggest business asset

If you've been feeling like you need a whole new offer, a fancier funnel, or a more polished brand to grow, this episode is for you.

Grab Amanda's 10 Powerful Questions: amanda-walker.com/questions https://amanda-walker.com/home/questions/

Book a call: https://amanda-walker.com/letschat

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: Stop Selling Packages, Start Solving Problems

For More Info Go To: https://amanda-walker.com/best-damn-coach/

You have leads. So why isn't your roster full?

In this episode, I'm cutting through the noise around SEO, websites, and content strategy to get to what's actually keeping you from getting coaching clients. Spoiler: it's probably not what you think.

Here's what we cover:

• The one question that diagnoses your client problem in under 5 seconds
• The 4 assumptions silently killing your lead flow
• Why content is a billboard, not a sales strategy
• What real client conversations actually look like (and what they don't)
• The one metric you should be tracking instead of followers or impressions

Plus, I share details on the Premium Client Activation Accelerator. It is a bingeable mini-course under $100 designed to get clients talking back to you within 24 hours.

Join the Accelerator: amanda-walker.com/activate

10 Powerful Questions: amanda-walker.com/questions

Instagram: @awalkmyway

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients, and I invite you to find yours.

This week: How to Turn One Core Message Into Endless Content Ideas

For More Info Go To: https://amanda-walker.com/best-damn-coach/

Nobody tells you when you become a coach that you're also signing up to be a salesperson. Selling something tied to your identity, your gifts, your value? That's a whole different game, and it stopped me in my tracks too.

In this episode, I'm breaking down 5 specific things I actually do to make selling easy, authentic, and something I can show up for consistently without the dread.

In this episode, you'll hear:

• The mindset reframe is the foundation for everything else (skip this, and every strategy will feel harder)
• How do I get into the right energy state before any sales moment, from webinars to DM conversations
• Why I sell every single week and exactly where I do it
• How I use client results as my most powerful selling tool (and how to do this even if you don't have paying clients yet)
• The one shift that made selling feel lighter than it ever has in 9 years of business

Resources mentioned in this episode:

• Premium Client Activation Accelerator — learn what to say, what to put in your emails, and how to activate clients in under 24 hours
• Best Damn Coach Live https://amanda-walker.com/bdclive/
• 10 Powerful Questions Every Coach Should Know amanda-walker.com/questions
• How To Get Clients Limited Series amanda-walker.com/limitedseries
• Connect with me on Instagram: @awalkmyway | https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Stop Starting Over Every Time Things Feel Like They're Not Working

For More Info Go To: https://amanda-walker.com/best-damn-coach/

Your client committed. They were fired up. And then they just stopped showing up. Before you assume it is you or that they do not want it enough, there is a better explanation. Behavior change resistance is a built-in feature of change itself. And there are two very different types that require two very different coaching responses.

In this episode, I am breaking down exactly what those two types are, what they look like in your clients, and how to coach through each one so your clients actually move forward.

In this episode:

• The real reason your clients stall out, drop off, or quietly disappear
• Process resistance vs. outcome resistance and how to tell them apart
• Why "finding their deep why" is not always the fix coaches think it is
• Practical coaching moves to help clients break through each type
• How to use this framework on yourself when your own resistance shows up

Grab the 10 Powerful Questions every coach should know: amanda-walker.com/questions

Ready to get coaching support and business strategy in one place? Let's talk: amanda-walker.com/letschat

Connect with me on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.

This week: How to Find the Revenue You've Been Leaving on the Table

For More Info Go To: https://amanda-walker.com/best-damn-coach/

Nine years in business taught me a lot. This is the piece nobody handed me at the start—and the one that changed everything.

In the final episode of Confessions from Nine Years in Business, I'm sharing the missing coaching business foundation that kept me spinning my wheels for way too long. If your website isn't converting, your bio isn't landing, your funnel isn't working: it's probably not those things. It goes deeper.

In this episode:

• Why do coaches keep treating symptoms instead of the real problem

• The difference between coach thinking and business owner thinking

• How your clients' exact words are the best copy you'll ever write

• The shift that took my messaging from foggy to a rocket ship

• What to do this week to start building a foundation that works

Connect with Amanda:

• Instagram: @awalkmyway | https://www.instagram.com/awalkmyway/

• Book a call: https://amanda-walker.com/letschat

• 10 Powerful Questions (free): https://amanda-walker.com/questions

• How To Get Clients Limited Series: amanda-walker.com/limitedseries