Takeaways:
02:22 - Are you creating a future walkout without knowing it?

03:30 - How to create your ideal staff avatar

06:55 - How to start and finish the perfect job ad

09:56 - Using a sizzle reel

16:48 - The split test

19:16 - A non-traditional hiring style

Quotes:

“The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.” Doug Campbell (04:50)

“You either screen in the interview process or you let your job add screen for you” Jason Everett (05:40)

“All of a sudden you have separated yourself from 95% of the job posts that are out there because it's actually written in a way to attract the right type of person” Jason Everett (09:32)

“Hey, would you like to be paid to get your master's in hair?” Doug Campbell (20:47)