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In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first.

I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit.

Here’s what I cover:

• Why the most dangerous trap is comfort that sneaks in without warning
• The real cost of prosperity, bad ideas, and weak performance
• The Aviate, Navigate, Communicate process for developing into a high performer
• The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort
• How to build grit through intentional effort and eliminate excuses

🧠 Core Concepts:

• Comfort is not your friend—chase hard, not ease
• Success demands discomfort and commitment to difficult things
• Comfort will always try to sneak in—spot it and kill it
• Lead yourself first—ask, “Would you follow you?”
• High performance starts with habits, clarity, and grit

Want to go deeper? Get the book at killingcomfort.com or download the first chapter via the newsletter link above.

⏱️ Chapters:

• 00:00 Why I Wrote Killing Comfort
• 01:25 What the Book Is Really About
• 03:10 Introduction – Discomfort is the Prerequisite
• 05:20 Part 1 – The True Cost of Comfort (Ch. 4–9)
• 10:00 Sneaky Comfort, Prosperity, and Limiting Ideas
• 13:45 The Power of the Mind and Self-Leadership
• 16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12)
• 19:20 What That Means for Your Habits and Strategy
• 22:10 Part 3 – The 86% Process (Ch. 13–18)
• 25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get the Book: https://killingcomfort.com

#killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life.

After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation.

Here’s what I cover:

• Why your ideas are probably what’s holding you back
• The “string too short to be saved” metaphor for limiting beliefs
• How your mindset shapes your results more than your talent or tactics
• The 2018 study that proves belief can override genetics
• Why most success stories are built on rewiring internal narratives

🧠 Core Lessons:

• Your ideas may be outdated, limiting, and completely false
• Let go of stories that no longer serve your success
• The mind is more powerful than we give it credit for
• Belief shapes behavior, even at the physiological level
• Feed your brain with truth, logic, and forward momentum

If you can break free from bad ideas and build a strong mindset, you can succeed faster and more powerfully than you ever thought possible.

⏱️ Chapters:

• 00:00 What I’d Tell My 20-Year-Old Self About Mindset
• 01:30 Lesson #1 – Your Ideas Are Holding You Back
• 04:20 “Strings Too Short to Be Saved” – A Metaphor for Mental Clutter
• 06:10 Common Limiting Beliefs About Money, Marketing, and Success
• 08:30 Lesson #2 – The Mind Is More Powerful Than You Realize
• 09:45 The 2018 Genotype Study That Changed Everything
• 12:20 Why Belief Shapes Performance (Even When the Info Is False)
• 15:10 What Are You Feeding Your Mind Daily?
• 17:00 The True Difference Between High Performers and Everyone Else
• 18:45 Final Thoughts: Let Go of Bad Stories, Feed a Better Mind

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#mindset #successhabits #personaldevelopment #entrepreneurmindset #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers.

If you’ve ever struggled to build habits that stick, this is for you.

Here’s what I cover:

• Why most people fail at habits (and what to do instead)
• How to go smaller and actually make progress
• The “one habit at a time” rule that guarantees consistency
• Why front-loading your habits is a game-changer
• The power of hiring a coach or creating true accountability
• Why 100 reps is the real benchmark—not 21 days
• And the truth: You will fail (and that’s okay)

🧠 Core Principles:

• Start smaller than you think you should
• Build one habit at a time—no stacking until it’s automatic
• Front-load habits early in your day for better success
• Hire help or find serious accountability when needed
• Stick with it for 100 reps before moving on
• Expect failure—just don’t let it stop you

Want to transform your identity? Build 1–3 meaningful habits a year—and keep them for life. That’s how you become the person you want to be.

⏱️ Chapters:

• 00:00 Why Most People Can’t Stick to Habits
• 01:10 Step 1 – Go Small (Seriously Small)
• 03:25 Step 2 – Never More Than One Habit at a Time
• 05:15 Step 3 – Front Load Your Habits
• 08:20 Step 4 – Hire Help or Create Real Accountability
• 10:35 Step 5 – Do It 100 Times (No Exceptions)
• 13:40 Step 6 – You Will Fail (Here’s What to Do Next)

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#habits #highperformance #habitbuilding #betterhumanbusiness #identityshift

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In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur.

This isn’t about adding more tactics. It’s about subtracting what’s holding you back.

• Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life
• The power of extreme ownership and cutting excuses at the root
• How taking advice from the wrong people slows your growth (and who to listen to instead)

• Remove complaints—focus on solutions
• Own everything—stop making excuses
• Choose your mentors wisely—stop listening to the wrong people

Cutting these three habits will free up massive mental space and move you forward faster.

• 00:00 – Why Removing Beats Adding
• 01:00 – Stop Complaining (Take the 7-Day Challenge)
• 06:00 – Stop Making Excuses (Extreme Ownership in Action)
• 12:00 – Stop Listening to the Wrong People (Your Circle Matters)

• Instagram: https://www.instagram.com/jerred.moon/
• Website: https://better.biz
• Book (Killing Comfort): https://bit.ly/killingcomfort

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

#betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes.

These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow.

Here’s what I cover:

• Why failing fast accelerates your growth
• The importance of thinking bigger (and what kept me stuck)
• How to get out of your own way through self-development
• What “first up, last down” means for leadership at home
• Getting crystal clear on what you actually want
• Why being a great coach isn’t enough—you must become a marketer
• How indecision kills momentum (and why you should never say “maybe”)
• The difference between leading your team and trying to save them
• Why going deep beats going wide in learning and growth
• How to expand your threshold for control and find real freedom

🧠 Core Ideas:

• Fail fast to learn fast
• Quit thinking small—vision drives scale
• Self-development is the key to growth
• Lead at home and in business with intention
• Get clear on what you want—ignore the noise
• Be a marketer, not just a technician
• Decide quickly—no more maybes
• Lead, don’t rescue
• Go deep, not wide, in your learning
• Let go of control to gain freedom

Implement one. Implement three. Implement all ten. Each rule can shift your trajectory in business and life.

⏱️ Chapters:

• 00:00 The Rules That Changed My Entrepreneurial Journey
• 01:00 Rule #1 – Fail Fast
• 02:30 Rule #2 – Quit Thinking Small
• 04:00 Rule #3 – Get Out of Your Own Way
• 05:30 Rule #4 – First Up, Last Down
• 07:00 Rule #5 – Get Clear on What You Want
• 08:15 Rule #6 – Be a Marketer
• 09:45 Rule #7 – Never Say Maybe
• 11:00 Rule #8 – Be a Leader, Not a Savior
• 13:00 Rule #9 – Go Deep Instead of Wide
• 14:30 Rule #10 – Expand Your Threshold for Control

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#entrepreneurrules #highperformance #leadershiplessons #betterhumanbusiness #foundermindset

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In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates.

Story is the most powerful tool to compel the human brain.

If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story.

Here’s what I cover:

• My real, personal story (following a 10-step framework)
• Why storytelling is the secret weapon for better marketing
• The 10 essential components every great story needs
• How to use this framework for your brand, content, or business
• Why your story is more valuable than your strategy

🧠 The 10-Step Story Framework: 1. What’s your backstory? 2. What’s your goal? 3. What are your external struggles? 4. What are your internal struggles? 5. What wall did you hit? 6. What was your epiphany? 7. What was your plan? 8. What conflict did you face? 9. What was the result? 10. What was the transformation?

This isn’t a hack—it’s a structure. You already have the stories. Now you have the framework to tell them in a way that connects, converts, and compels.

If you want better marketing, more engagement, and a stronger brand—just tell better stories.

⏱️ Chapters:

• 00:00 Why Storytelling Matters in Business
• 01:15 Reading My Own 10-Step Story
• 04:45 Step-by-Step Breakdown of the Framework
• 13:20 How to Apply This to Your Marketing and Messaging
• 15:30 Why Most People Think They Don’t Have a Story (and Why They’re Wrong)
• 17:10 Storytelling for Brand, Content, and Connection

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#storytelling #branding #marketingstrategy #personalbrand #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming.

Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain.

You need purposeful hardship—done consistently.

Here’s what I cover:

• What historical figures like Roosevelt and JFK taught us about hard things
• The “Hard Things Equation” that creates transformation
• Why daily discomfort beats once-a-year suffering
• How to choose your one hard thing (and stick with it)
• Why most people never grow—and how to make sure you do

💥 The Hard Things Equation: → Push forward against your own desire → Do it daily → Stick with it until it becomes habit → Then, find the next hard thing

You don’t need to be reckless. You need to be intentional. And that’s what separates the people who change… from those who stay stuck.

⏱️ Chapters:

• 00:00 Why “Doing Hard Things” Isn’t Enough
• 00:35 The Historical Warnings About Comfort
• 02:45 What William James Meant by a “Moral Equivalent of War”
• 04:00 Why You Must Choose Hard Things On Purpose
• 05:00 The Hard Things Equation Explained
• 06:15 When Your Hard Thing Stops Being Hard
• 07:25 Sporadic Suffering vs. Daily Progress
• 08:15 How to Pick the Right Hard Thing for Growth
• 09:00 This Is How You Actually Transform and Build a Better Business

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#selfdiscipline #growthmindset #entrepreneurship #tryharder #betterhumanbusiness

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In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships.

As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life.

The problem? Stress without recovery will wreck you—and eventually, your business too.

So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your best.

Here’s what I cover:

• My personal wake-up call: tension headaches, burnout, and overload
• The 6 major stressors (hormesis) that drain your recovery bank
• The 6 recovery methods that help you earn back your energy
• A scoring system you can track in 60 seconds per day
• Why most entrepreneurs overtrain mentally, physically, and emotionally—and how to fix it

📊 The Rule: Every stressor = –2 Every recovery = +1 Balance daily. Win weekly.

⏱️ Chapters:

• 00:00 The Burnout Moment That Changed Everything
• 01:20 What Is Hormesis? (And Why It Matters)
• 02:35 The 6 Stressors Entrepreneurs Pile On
• 03:50 The 6 Recovery Habits You Need to Track
• 05:15 The Stress/Recovery Math That Keeps You Balanced
• 06:30 Why You Can’t Recover From Everything
• 07:45 How to Stay in the Game as an Entrepreneur

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#stressmanagement #entrepreneurburnout #recoveryhabits #betterhumanbusiness #highperformance

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down the 3-Phase Success Framework—a simple, repeatable method for building momentum, developing mastery, and creating success faster in business (and life).

Because ideas aren’t worth much without execution. Momentum fades. And vision without standards is just noise.

Here’s what I cover:

• Why ideas don’t matter unless you move quickly
• The secret behind fast execution AND high standards
• How to get unstuck, build momentum, and create repeatable wins
• The real path to mastery—and why most people skip it
• How this works at the macro level (business) and micro (content, email, etc.)

🧠 Core Concepts:

• Momentum is earned through fast action
• Vision sustains you when motivation fades
• Mastery = fast execution to a high standard, over and over
• The idea only matters if the product is good
• Standards > Strategy

This framework will help you break plateaus and move with clarity—whether you’re stuck at $10K/month or figuring out your next content play.

⏱️ Chapters:

• 00:00 Why Ideas Alone Don’t Matter
• 00:38 How Execution Builds Momentum
• 01:55 Why Fast Implementation > Waiting
• 03:00 Using Vision to Sustain You
• 04:15 Execution + Standards = Mastery
• 06:10 Why Mastery Requires Repetition
• 07:30 Business Coaches Without Experience (A Warning)
• 08:25 Applying the Framework to Micro Strategies
• 09:20 How to Use the Success Loop to Move Faster

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this video, I break down why I ignored branding for years—and why that was a massive mistake.

Here’s the truth:

If you’re confused about your brand, your audience doesn’t stand a chance.

Branding isn’t about logos, fonts, and hex codes.

It’s about clarity. Positioning. Messaging.

And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter.

Here’s what I cover:

• The biggest branding mistake I made for years
• What’s actually inside a good brand guide
• How to use the Brand Builder Template to get crystal clear on your message

If you want your content to land—and your audience to get you—this is the foundation.

Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder

Video title ideas (for the algo):

• Why I Ignored Branding (And Why That Was Stupid)
• I Never Cared About Branding—Until It Cost Me
• How to Build a Brand That Actually Connects
• The Brand System I Wish I Had Years Ago

Connect with me:

• Instagram: https://www.instagram.com/jerred.moon/
• My site: https://better.biz/
• Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#branding #personalbrand #contentstrategy #messaging #entrepreneurship

Timestamps:

• 00:00 - Branding Isn’t What You Think It Is
• 00:30 - If You’re Confused, Your Customers Are Too
• 01:00 - The Brand Builder Template (Live Walkthrough)
• 01:30 - Why Clear Messaging = Unlimited Content Ideas
• 02:15 - Start Here: Your Positioning Statement
• 03:30 - Jerred’s Brand: From Better Human Business → Better
• 04:15 - “Better” Starts With Newsletters (Here’s Why)
• 05:00 - Mission: Things Don’t Get Easier—You Get Better
• 05:30 - Vision: Boring Ops, Bigger Life
• 06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity
• 07:15 - Build a Brand That Gives You Time & Freedom
• 08:00 - The Three Core Messages That Drive Everything
• 08:45 - Core Phrase, Tone, Personality, Target Audience
• 09:15 - Fonts, Colors, Logo—Last, Not First
• 09:45 - Branding Wasn’t a Priority—Until It Had to Be