Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action. Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it. The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be authentic on LinkedIn 16:34 Building Community on LinkedIn 26:16 Case Study: LinkedIn Masterclass for Ukraine Fundraiser ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2bgrowth #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling