Beyond the Image Podcast

Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you instead put unattainable and unrealistic conditions upon your perceived success.

This episode of Beyond the Image is about the Top 5 Ways in which we allow perfectionism to hold us back in our entrepreneurial journey and what we need to do to fix it.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

If your goal is to target publications, you need to be at our FITposium 2020 Virtual Conference where you will have the unparalleled opportunity to get published with outlets such as Oxygen Magazine, Fitness Magazine, STRONG Fitness Australia, Train Magazine, Train for Her Magazine and many more! Sign up now at FITposium.com

News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What does this mean for gym owners and fitness professionals who rely on in-person work?

That is what host James Patrick discusses with best selling author, serial entrepreneur, coach and gym owner Jeremy Scott. In this interview the two talk about the current economy landscape that gyms are facing, what the next 6-to-12 months have in store and what fitness professionals need to be doing to pivot right now.

Listeners can connect with Jeremy Scott on Instagram @JeremyScottFitness

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media.

In this episode of Beyond the Image, host James Patrick talks about the power of local media and how to leverage it as a platform to build your brand.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

If your goal is to target publications, you need to be at our FITposium 2020 Virtual Conference where you will have the unparalleled opportunity to get published with outlets such as Oxygen Magazine, Fitness Magazine, STRONG Fitness Australia, Train Magazine, Train for Her Magazine and many more! Sign up now at FITposium.com

We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing back.

This episode is all about how to get your pitches to stand out. Our guest on Beyond the Image is publicist Lauren Salaun who chats with host James Patrick about what makes a pitch the media unique and worth noticing.

Listeners can connect directly with Lauren on Instagram @laurensalaun or http://laurensalaun.com/pr-accelerator

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven't noticed or just don't ned you right now. The second is that you have unfortunately committed one of the Top 10 Mistakes to avoid when it comes to pitching to the media.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

ONLY ONE WEEK LEFT OF EARLY BIRD PASSES for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the world and the impact you want to leave upon the lives of those you connect with.

In this interview, host James Patrick talks to the founder of GRRRL Inc., Kortney Olson about how an idea turned into a movement that so just happens to also sell clothing!

This episode is perfect for any entrepreneur who is ready to show up for their community on a deeper and more meaningful level.

Be sure to follow Kortney and GRRRL at: grrrl.com kortneyolson.com or on Instagram @kortney_olson @grrrl_clothing

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to magazines, many are left unsure of what steps to take to get picked up.

In this episode of BEYOND THE IMAGE, host James Patrick teaches why it is important to land podcast interviews, what you need to start (which is not much), how to pitch, how to follow up and how to engage listeners back into your marketing system.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with us.

That idea of marketing and business development is no longer working in our over-stimulated and over-sold world. We need to restart our marketing with a fresh approach.

Enter Dr. Shanté Cofield, also known as The Movement Maestro who joins the Beyond the Image podcast to chat with host James Patrick about how to reignite consumer confidence within our brands by earning their attention, creating calls to interact and rewarding a fully engaged audience.

Connect with Shanté on Instagram @TheMovementMaestro

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazines (or even newspapers) versus the new trend of earning digital media features or even social media features.

But which is right for you? It all comes down to your goals and reasons behind getting published or earning media?

Do you want to earn media because it would simply be really cool and something you can personally be proud of? Do you want to earn media because it would validate your brand and give you authority and strong positioning? Do you want to earn media because it would drive more traffic into your lead system so you can increase your sales? Or is it a combination of the above?

James Patrick dissects each of these goals and discusses why "getting published" carriers new meaning in 2020 and the amazing benefits of earning digital media features.

Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also we just opened up passes for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com

Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our guest on today's episode of Beyond the Image did!

Jess Glazer went from being a teacher to starting a side business as a personal trainer and morphed it into a million dollar brand as a coach.

In this episode she chats with host James Patrick about the growth in her career, overcoming imposter syndrome and learning the how to deliver true value to her audience.

Listeners can connect more with Jess Glazer on Instagram @jess.glazer or her website JessGlazer.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!