Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

Can you improve the sound of your voice? 

Yes.

An iPhone app called Astound can help you do it. Maybe.

On this episode, I give it a try...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Every time you have a guest on your podcast, you take risks. You risk that the guest won't be a good interview or co-host. You risk that the guest will try to pitch and plug. You risk that the guest is a fraud.

And you risk that the guest is a criminal.

I've interviewed more than a few criminals on my podcasts. I've interviewed a drug smuggler, a murderer, and an escort, just to name a few.

I've also interviewed a pedophile. And I'm pissed about this one...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Every time you have a guest on your podcast, you take risks. You risk that the guest won't be a good interview or co-host. You risk that the guest will try to pitch and plug. You risk that the guest is a fraud.

And you risk that the guest is a criminal.

I've interviewed more than a few criminals on my podcasts. I've interviewed a drug smuggler, a murderer, and an escort, just to name a few.

I've also interviewed a pedophile. And I'm pissed about this one...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

McDonald's isn't fooling anybody when you walk into one of their restaurants. You know what you're getting is lab-designed, factory-farmed "food."

At least you should know this by now...

But there are a lot corporate restaurants that look "local" and are anything but. There are also a lot of podcasts doing something similar -- they've got big money behind them and are fooling people with a loose vibe and raw delivery.

This is a big opportunity for you...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

McDonald's isn't fooling anybody when you walk into one of their restaurants. You know what you're getting is lab-designed, factory-farmed "food."

At least you should know this by now...

But there are a lot corporate restaurants that look "local" and are anything but. There are also a lot of podcasts doing something similar -- they've got big money behind them and are fooling people with a loose vibe and raw delivery.

This is a big opportunity for you...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Google Bulletin is here. At least for Nashville and Oakland...

Last night, I went to a party to kick things off. Met some people from Google and talked to them about how audio and Google Bulletin could work together.

None of this will do you any good if you can't access Google Bulletin yet though.

Here's the good news...

You can take advantage of the power of hyper-local content right now, with your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Google Bulletin is here. At least for Nashville and Oakland...

Last night, I went to a party to kick things off. Met some people from Google and talked to them about how audio and Google Bulletin could work together.

None of this will do you any good if you can't access Google Bulletin yet though.

Here's the good news...

You can take advantage of the power of hyper-local content right now, with your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

How do podcasters make ordinary guests sound so good?

Let's call it "podcast witchcraft" -- a series of buttons we press that make even a blundering guest sound amazing.

This is good. It helps our podcasts found more professional and helps us get our messages out in a more productive manner.

But it can also bite us in the ass...

What happens when you base the quality of a potential interviewee on "podcast witchcraft" and not his actual ability to communicate a message effectively?

It's a mess. And there's a simple way to make sure this doesn't happen to you...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

How do podcasters make ordinary guests sound so good?

Let's call it "podcast witchcraft" -- a series of buttons we press that make even a blundering guest sound amazing.

This is good. It helps our podcasts found more professional and helps us get our messages out in a more productive manner.

But it can also bite us in the ass...

What happens when you base the quality of a potential interviewee on "podcast witchcraft" and not his actual ability to communicate a message effectively?

It's a mess. And there's a simple way to make sure this doesn't happen to you...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

I knew a guy when I was growing up that was so worried about his manliness, he refused to wear anything pink. Pink oxford shirt? Nope. Pink tie? No way!

Today he plays in the gay softball league.

Kidding. But he's a lot more open-minded about gay people than he was.

What happened to him? That's what I talk about in this episode. I also talk about how podcasters can promote podcasting to hardcore radio fans.

Thanks to James Cridland of Podnews for the stats mentioned in this episode!

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.