Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

I knew a guy when I was growing up that was so worried about his manliness, he refused to wear anything pink. Pink oxford shirt? Nope. Pink tie? No way!

Today he plays in the gay softball league.

Kidding. But he's a lot more open-minded about gay people than he was.

What happened to him? That's what I talk about in this episode. I also talk about how podcasters can promote podcasting to hardcore radio fans.

Thanks to James Cridland of Podnews for the stats mentioned in this episode!

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

James Cridland of Podnews recently posted a great article about how placings on Apple's Podcast Chart can be bought.

Is it true? Yes.

In this episode, I talk about how different sales/download charts, including podcast charts, are manipulated.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

James Cridland of Podnews recently posted a great article about how placings on Apple's Podcast Chart can be bought.

Is it true? Yes.

In this episode, I talk about how different sales/download charts, including podcast charts, are manipulated.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

When you work on your podcast with somebody else, you're at risk of something bad happening because of his behavior. Lots of podcasts (and podcasters) are derailed due to the stupidity or ignorance of co-hosts. 

In this episode, I talk about how to handle things when your co-host makes a mistake (or goes in a direction you don't want to go) as well as what you can do to make sure you (and your podcast) will be ok.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

When you work on your podcast with somebody else, you're at risk of something bad happening because of his behavior. Lots of podcasts (and podcasters) are derailed due to the stupidity or ignorance of co-hosts. 

In this episode, I talk about how to handle things when your co-host makes a mistake (or goes in a direction you don't want to go) as well as what you can do to make sure you (and your podcast) will be ok.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Once you get somebody subscribed to your podcast (or mailing list), what's the next step?

You need to keep them subscribed.

But how?

In this episode, I share an old school marketing trick that will help new subscribers feel good about their decision to subscribe to your podcast and help keep them from unsubscribing.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Once you get somebody subscribed to your podcast (or mailing list), what's the next step?

You need to keep them subscribed.

But how?

In this episode, I share an old school marketing trick that will help new subscribers feel good about their decision to subscribe to your podcast and help keep them from unsubscribing.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Two days ago, few people knew who Aaron Schlossberg was. Today, millions know him as the "racist attorney."

As a podcast host, you can easily face the same situation that's taken down Aaron Schlossberg. Not exactly the same, I hope, but similar in that, when you speak your mind, there's always a risk of pissing somebody off.

Sometimes anger (or frustration) from another person is justified. Sometimes you're the one who's right.

Regardless, you want to do just the opposite of what Aaron Schlossberg has done -- you want to confront situations like this head on.

More thoughts in this episode... 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

When I started RED Podcast, I thought to myself, "I've got years in radio and I do a lot of public speaking -- I don't need to edit this." It wasn't because I was being lazy as much as it was an effort to get episodes out as easily as possible.

Unfortunately, upon listening to myself, I realized I wasn't as smooth on the mic as I thought. Within a couple of weeks, I was editing everything.

Published episodes of Build A Big Podcast use about 60% of the raw tape I record. Everything else either doesn't fit like I want it to or is me stumbling over words, trying to find the right ones.

This is typical. The "smooth" hosts you hear on podcasts usually aren't that smooth without editing. Even great radio jocks, many of whom talk in short segments on their radio shows, aren't as great when they have to talk for an extended period of time.

In this episode, I talk more about editing and tips on how to make editing yourself a habit. I also share a related letter from Jonathan Bloom of Weekly Awesome about how editing has helped his podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Remember when this podcast was called Big Podcast Daily? If so, you may have heard this episode where I talk about a "3-Part Podcast Series."

Want an example of what this actually looks like? Listen to this.

More thoughts on this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.