Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

You see this happen all the time in politics -- somebody is ahead in the polls, then eventually loses the election.

The same issue is a problem for podcasters. We have an audience for our podcast and things are going well one minute...until they're not.

This drop in audience isn't random and the cause of why people stop listening to your podcast usually comes down to one thing. I talk about what it is (and how to keep this situation from happening to you and your podcast) on this episode... 

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Still in the boot. Couldn't stand hanging around the house anymore, so I called my father and we hit the burrito place.

I couldn't believe what I saw. I don't expect five-star service at a burrito place, but this was embarrassing. 

Don't let it happen to your podcast!

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Michelle Wolf pissed off a ton of people at the annual White House Correspondents' Association dinner last week. 

How did this happen? Did the guy who booked her not see any of the hundreds of videos of her that are available online?

No. They knew who they were getting.

Did Michelle Wolf do the right thing? Absolutely.

Some big lessons for podcasters here...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Found this book on Amazon called How to Make Sh*t Happen. This book is currently ranked #211 out of all the books on Amazon.

Why? It's not because it's extremely well-written. In fact, the very first word is spelled wrong.

But the author, Sean Whalen, knows his audience and has a defined persona that speaks directly to them. Because of this, he's able to cut through the noise that's between him and his audience.

You need to be doing the same thing via your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

I broke my foot over the weekend. You can see the x-rays here.

Had an interesting experience with the doctor. He sees this a lot. He told me this kind of injury is "very common."

That's about all he told me. 

This is the "curse of knowledge" -- it happens when you have to explain something you take for granted and assume everybody else knows also. It's the #1 thing that kills great podcasts (and podcasters).

In this episode, I talk about how to keep it from happening to you.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Got another "plan" in my mailbox, telling me exactly what to do if I want to vote in Nashville's upcoming election. It's different from the one I got a few days ago, but equally as effective.

In this episode, I talk about how to modify this "plan" to help you get more subscribers for your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Went to the marathon today, not as a participant, but just to watch. Strangely enough, I twisted my ankle while maneuvering my dog in and out of the crowd, so I'm hobbling around like I've just run a marathon.

There's a guy I see on the sidelines every year. He into it and he brings people into what he's doing in an amazing way.

As a podcaster, you need to do something similar with your podcast. And I talk about how to do that in this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Even though I voted yesterday, I'm still getting propaganda mailers advising me on various ballot issues...

One of the mailers I got today had a "voting plan" that, when modified, works great as a "podcast subscriber plan." In this episode, I break it down and show you how to use it to get more subscribers for your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Had an interesting experience voting that made me think of the power of music. With my background in the music business, you'd think I'd have music in this podcast.

I don't.

Why? I explain that in this episode. I also talk about the reasons why you might want to use music in your podcast.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Radio isn't all its cracked up to be. Yes, you have a big ass tower that can blast your message to millions. But there are some major downsides when comparing the benefits of broadcast radio to the benefits of podcasting.

I'm on broadcast radio and I also release content via podcasts. If I had to pick one format, I'd pick podcasting.

What's your biggest advantage as a podcaster? That's what I talk about on this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.