Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

If you have more than one podcast, a "provider page" on Apple Podcasts will make them easier for listeners to discover. It's the perfect place for your micro-podcasts.

Here's an example, the Big Podcast provider page.

A podcast provider page is free and quick to set up. In this episode, I tell you the step-by-step process to do it.

Thanks to Daniel J. Lewis from The Audacity to Podcast for the tip!

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

There are some podcasters who want nothing more than to get reviews for their podcasts. And there are some who get their panties in a wad when one comes through that isn't positive.

Do podcast reviews matter?

Do negative podcast reviews matter?

That's the subject of this episode...

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

For the last year, I've been playing around with various "micro-podcast" formats. In this episode I talk more about options for this podcasting format and how you can use them to enhance your existing podcast as well as your business.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

Want a big podcast? Your best bet may be to go small.

In this episode, I talk about the "micro-podcast" and give ideas on how you can use this format to give promotional (and audience) boost to your main podcast.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

Why do so many podcasters focus on interviews for their podcasts? There's a dirty little secret few will admit...

It's not lack of hosting skills, by the way. However, if you want to do solo episodes for your podcast, you obviously need solo hosting skills.

On this episode, I'll give you my thoughts on why do many podcasters only do interviews for their podcasts and I share my thoughts on why, if you don't want to do solo podcast episodes now, you'll want to be able to do them in the future.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

"Even if nobody listened to my podcast, I'd still do it."

That's what a lot of podcasters say. And I'm not one to call people liars, but let's get real -- it's a lot more fun to make a podcast if people actually listen to it.

Promoting your podcast online is great, but if you want to go really big with your podcast, you can reach a lot more people offline. In this episode, I talk about a way to get traditional press for yourself and your podcast.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

Urban Dictionary defines "time suck" as "Something that's engrossing and addictive, but that keeps you from doing things that are actually important, like earning a living, or eating meals, or caring for your children."

The same definition could be used for social media.

But social media also has its advantages. It's a great research tool and a great way to find new listeners for your podcast.

This episode talks about how to use social media to create a better podcast and expand your podcast audience.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

You've probably heard the saying, "People vote with their wallets." And that's true, but they also vote with their time.

Time is more valuable than money. You can make more money, but you can't make more time.

Will somebody take the time to listen to your podcast? Hopefully. 

Want to improve the chance of this happening? You need to get feedback. And this episode talks about how to do it...

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

"Episode Zero" is basically the foundation for your podcast -- a trailer to let potential listeners know what your podcast is about and why they should listen.

Whether you've already launched your podcast or not, creating an Episode Zero is a great way to help you clarify your message create something that will connect with the people you want to reach.

In this episode, I share my four-part formula for creating an Episode Zero.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!

If you want your podcast to stand out in directories such as Apple Podcasts or Google Play, you need to have great artwork.

In this episode, I talk about how to create artwork that attracts listeners to your podcast and gets them check out what you're doing. I also talk about the (very common) mistake that can actually repel potential podcast listeners and share the story of a major podcaster who learned this the hard way.

Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!