With just 1,700 square feet of usable space, Daniel Purington’s gym averages around $50,000 in revenue per month, allowing him to earn over $100,000 in net owner benefit, provide careers for four full-time staff members and pay two part-timers.

In this episode of “Run a Profitable Gym,” host John Franklin sits down with Daniel, owner of Woodslawn Fitness in Portland, Oregon, to uncover the secrets of his success: consultative selling, diversified revenue streams, strong systems and mentorship.

By pairing carefully created programs and consultative selling—aka, No Sweat Intros—Daniel gives clients the services they need, while boosting profit and retention.

Solid systems enable Daniel to focus his time where he chooses, both inside and outside the gym.

And having a trusted mentor to hold you accountable and celebrate your successes is, in Daniel’s words, “like dumping gas on the flame.”

Check out Daniel’s tips, and then use them to determine whether you’re making the most of your time and space.

Links

Daniel's Instagram

Woodslawn Fitness

Gym Owners United

Book a Call
 
0:34 - What Dan’s gym does

7:17 - Dan’s pricing model

15:49 - The process and how it works

26:13 - Incorporating the hybrid

30:41 - What has Dan been planning?