In last week's episode, Kurt Bullock walked us through tips and strategies to maximize our Facebook ad budgets before the holidays.

This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays.

Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting.

Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts.

Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up.

Tune in for more details!