Welcome back!

This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!

Grab a coffee, your notepad and let us know what you think of this episode!

Summary of episode:
1. Make collections for the long term
2. Don't de-value your brand
3. Do collect as many new customers as your can
4. Google Ads - increase budget early / build audiences
5. SEO - plan ahead!
6. Social - get aggressive & invest well
7. Lead feeder - get signups for early access / exclusive deals
Even if they don't sign up, you've got their email!
8. Be more agile than your competitors.
If their prices are lower, compete or add more value.
9. Have 'waves' of deals
10. Get rid of old stock. It's the perfect time.

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