Changing The Industry Podcast

Bonus Episode: How Outreach and Conversation Can Transform Automotive Professionals' Lives with Brett Kinsfather & Roy Wragth


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Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025

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Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

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Brett Kinsfather of Shopmonkey & Roy Wragth of Wragth Motorsports joins David and Lucas to preview their SEMA panel discussion. They plan to have legendary shop owners crack open their shop playbooks and share key strategies to running a well-oiled, high-performing shop.

Make sure to join them on Monday, October 30 from 1:00 pm – 2:00 pm in Room N257 (Located on Level 2 of the North Hall).

00:05:20 SEMA educational sessions, technology-driven speaker panel.
00:09:53 Managed evening shift, integrated self-driving software. Learn and apply skills from various programs.
00:13:09 Web developer Roy engaged with the SEMA event.
00:17:32 Panel discusses shop software and misconceptions.
00:18:36 Components of customer experience, setting expectations, shop organization, communication, technology usage, teaching and outsourcing work.
00:21:46 Shop owners seek innovation and profitability.
00:27:44 Daily influx of messages, automated responses used.
00:29:19 Shop owners not fully utilizing available resources.
00:31:51 People need encouragement to try new things.
00:37:22 Networking and learning are worth the effort.
00:38:46 Networking and stepping out of comfort zone.
00:41:40 Monday, Oct 30, experts share knowledge.

...more
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Changing The Industry PodcastBy David Roman & Lucas Underwood

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