The Amy Porterfield Show

BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin


Listen Later

An urgent message for anyone who markets their business online – which includes you!


I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up. 


The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game. 


My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible! 


In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!) 


Today, we discuss: 

  • 5:24: Why email deliverability is so important 
  • 7:19: Breaking down the major authentication changes happening with Gmail and Yahoo
  • 12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button” 
  • 15:41: How to avoid email spam complaints and tools for “list bombing” prevention 
  • 27:43: Steps to take if you get put in “Gmail jail” 

  • Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Amy Porterfield ShowBy Amy Porterfield

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    4,538 ratings


    More shows like The Amy Porterfield Show

    View all
    Boundless Life by Ben Greenfield

    Boundless Life

    5,011 Listeners

    The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

    The Human Upgrade: Biohacking for Longevity & Performance

    7,222 Listeners

    Social Triggers Insider with Derek Halpern by Derek Halpern

    Social Triggers Insider with Derek Halpern

    363 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,443 Listeners

    The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

    The Solopreneur Hour Podcast with Michael O'Neal

    580 Listeners

    Knowledge For Men by Andrew Ferebee

    Knowledge For Men

    673 Listeners

    Onken's World Podcast by Nick Onken

    Onken's World Podcast

    141 Listeners

    A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

    A HUMAN PROJECT

    176 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,615 Listeners

    The Mind Your Business Podcast by James Wedmore

    The Mind Your Business Podcast

    1,647 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,795 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,047 Listeners

    She Means Business Show by Carrie Green

    She Means Business Show

    312 Listeners

    The Marie Forleo Podcast by Marie Forleo

    The Marie Forleo Podcast

    1,642 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,449 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    883 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    1,958 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    839 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,576 Listeners

    Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

    Chill & Prosper with Denise Duffield-Thomas

    214 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    290 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    124 Listeners